iProperty: Profiting from Ideas in an Age of Global Innovation
by William Barrett, Christopher Price, Thomas Hunt
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Book Summary Information
Author: Christopher Price, Thomas Hunt, William BarrettEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2008-01-09
ISBN: 0470171790
Number of pages: 288
Publisher: Wiley
Book Reviews of iProperty: Profiting from Ideas in an Age of Global Innovation
Book Review: Strategies and tactics that can help company executives protect the innovative ideas their companies depend on are in this book.
Summary: 4 Stars
I liked this book. For me it falls somewhere between a 3-star and a 4-star book on Amazon's rating list. It has some good content, it is grammatically correct, and it gives the reader some things to think about. It talks about Intellectual Property from a legal standpoint. But it talks mostly about how to strategically use and protect Intellectual Property in business in the US and globally.
The Intellectual Property world consists of four basic types of risk:
1. Institutional risks
2. Infringement risks
3. Management risks
4. Technology risks
This book tries to explain strategies and tactics that can help company executives protect the ideas their companies depend on for staying competitive and earning profits. Unfortunately the road to success at protecting lucrative ideas is not one well traveled. And it is equally hard to write a book about how to travel that road. The authors have tried to write such a book. But, not surprisingly, I think they fell a little short on achieving their goal of writing a masterpiece. This does not mean this book is not worthy of being read. It is a good book. And any company executive that has a portfolio of Intellectual Property should probably give it a read.
This book approaches strategy on a company basis, an industry basis, a country basis, and a global basis. There is a need for this book. And most senior executives have either struggled with the material in this book, or they should have before their companies took a turn for the worst. This book is written by a patent attorney and a serial entrepreneur - two people who should (and do) know a great deal about the material covered here. Since innovative ideas are more important in business today than ever before, and this book can help you strategize how you are going to maximize your benefit from taking your innovative ideas to market, you probably should consider getting a copy of this book. 3.8 stars
PS. The authors have provided Amazon with "Search Inside" material for this book. Consider examining the Table of Contents (TOC) that can be found there. It will help you better understand what is in this book. The TOC for this book is quite informative.
Summary of iProperty: Profiting from Ideas in an Age of Global Innovation
In today's turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas. iProperty explores the intellectual property strategies and tactics used by successful companies to protect ideas. It answers the question, "If I'm serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?" Too often, books dealing with strategy remain high-level and vague, while intellectual property books frequently bog the reader down in the intricacies of patent laws and regulations. Avoiding these extremes, iProperty emphasizes the concrete details involved in actual implementation and provides executives, managers and attorneys with practical advice for developing and executing a strategic intellectual property plan that will yield a measurable return on investment.General Books
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