iCon Steve Jobs, the Greatest Second Act in the History of Business

iCon Steve Jobs, the Greatest Second Act in the History of Business
by Jeffrey S. Young, Barton Biggs

iCon Steve Jobs, the Greatest Second Act in the History of Business
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Book Summary Information

Author: Barton Biggs, Jeffrey S. Young
Edition: Music CD
Audio: English (Original Language); English (Unknown); English (Published)
Format: Abridged
Published: 2005-05-30
ISBN: 159125602X
Number of pages: 1
Publisher: Penton Overseas

Book Reviews of iCon Steve Jobs, the Greatest Second Act in the History of Business

Book Review: Steve Jobs truly is an icon!
Summary: 5 Stars

I became a huge fan of Apple after purchasing a Powerbook in 2005. Unknowingly I became a disciple of Steve Jobs in doing so, and have become increasingly loyal to the brand as result. When purchasing the book iCon, I simply wanted to have a book about Steve Jobs that was as current as possible given the aggressive way the company promotes new products that revolutionize their market. I really really enjoyed this book. As noted in previous reviews it does have some redundancy if you've read early books about Jobs, but as a new member to the Apple World it was all quite compelling. Initially I was concerned that the book was simply the result of someone's negative view of Steve Jobs, but after completing it, I realized it seems like a fair and relatively unbiased view (although it seems clear that the writers aren't really big fans of Steve's personality). I really enjoyed reading about the development of Steve the businessman, and how he had to fail in a dramatic crash and burn fashion, in order to finally achieve the status that has resulted in his status as a true American Business Icon! I really liked how the author was able to articulate the lessons he learned and was showed how he applied them in his current role as Apple CEO. I think a lot of people fail to realize that the most successful business people are egotistical, they are cold and cut-throat, they require an inner strength and focus that often makes them unlikable to the average person, but it is with that strength of personality and cold focus that empires are created. I found myself absolutely enchanted by this book, I could not put it down, and have become more of a fan of Steve Jobs than I ever was before. A truly compelling read.

Summary of iCon Steve Jobs, the Greatest Second Act in the History of Business

Lightning never strikes twice, but Steve Jobs has, transforming modern culture first with the Macintosh and more recently with the iPod. He has dazzled and delighted audiences with his Pixar movies. And he has bedeviled, destroyed, and demoralized hundreds of people along the way. Steve Jobs is the most interesting character of the digital age. What a long, strange journey it has been. With the mainstream success of the iPod, Pixars string of hits and subsequent divorce from Disney, and Steves triumphant return to Apple, his story is better than any fiction. Ten years after the leading maverick of the computer age and the king of digital cool, crashed from the height of Apples meteoric rise, Steve Jobs rose from ashes in a Machiavellian coup that only he could have orchestrated and has now become more famous than ever. In this encore to his classic 1987 unauthorized biography of Steve Jobsa major bestseller Jeffrey Young examines Jobs remarkable resurgence, one of the most amazing business comeback stories in recent years. Drawing on a wide range of sources in Silicon Valley and Hollywood, he details how Jobs put Apple back on track, first with the iMac and then with the iPod, and traces Jobs role in the remarkable rise of the Pixar animation studio, including his rancorous feud with Disneys Michael Eisner.

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