iCon Steve Jobs: The Greatest Second Act in the History of Business
by Jeffrey S. Young, William L. Simon
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Book Summary Information
Author: Jeffrey S. Young, William L. SimonEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2006-04-14
ISBN: 0471787841
Number of pages: 368
Publisher: Wiley
Book Reviews of iCon Steve Jobs: The Greatest Second Act in the History of Business
Book Review: Steve Jobs truly is an icon!
Summary: 5 Stars
I became a huge fan of Apple after purchasing a Powerbook in 2005. Unknowingly I became a disciple of Steve Jobs in doing so, and have become increasingly loyal to the brand as result. When purchasing the book iCon, I simply wanted to have a book about Steve Jobs that was as current as possible given the aggressive way the company promotes new products that revolutionize their market. I really really enjoyed this book. As noted in previous reviews it does have some redundancy if you've read early books about Jobs, but as a new member to the Apple World it was all quite compelling. Initially I was concerned that the book was simply the result of someone's negative view of Steve Jobs, but after completing it, I realized it seems like a fair and relatively unbiased view (although it seems clear that the writers aren't really big fans of Steve's personality). I really enjoyed reading about the development of Steve the businessman, and how he had to fail in a dramatic crash and burn fashion, in order to finally achieve the status that has resulted in his status as a true American Business Icon! I really liked how the author was able to articulate the lessons he learned and was showed how he applied them in his current role as Apple CEO. I think a lot of people fail to realize that the most successful business people are egotistical, they are cold and cut-throat, they require an inner strength and focus that often makes them unlikable to the average person, but it is with that strength of personality and cold focus that empires are created. I found myself absolutely enchanted by this book, I could not put it down, and have become more of a fan of Steve Jobs than I ever was before. A truly compelling read.
Summary of iCon Steve Jobs: The Greatest Second Act in the History of Business
iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs's meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely. This unflinching and completely unauthorized portrait reveals both sides of Jobs's role in the remarkable rise of the Pixar animation studio, also re-creates the acrimony between Jobs and Disney's Michael Eisner, and examines Jobs's dramatic his rise from the ashes with his recapture of Apple. The authors examine the takeover and Jobs's reinvention of the company with the popular iMac and his transformation of the industry with the revolutionary iPod. iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the age-a master of three industries: movies, music, and computers.Business Books
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