e-Mail Marketing : Relevancy, Retention, and Roi
by Kent Allen, Christopher Fletcher, Kristen Flanagan
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Book Summary Information
Author: Christopher Fletcher, Kent Allen, Kristen FlanaganEdition: Digital
Format: Download: PDF
Published: 2000-12-06
ISBN: N/A
Publisher: Aberdeen Group
Summary of e-Mail Marketing : Relevancy, Retention, and Roi
e-Mail Marketing: Relevancy, Retention, and ROIe-Mail marketing has rapidly become a cornerstone of Marketing Automation (MA), one of the primary and fastest-growing segments of Customer Relationship Management (CRM).
From 1999 to 2000, e-mail marketing grew by more than 270% and has emerged akiller application for marketing.
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