Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier
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Book Summary Author: Marty Neumeier Edition: Paperback Audio: English (Original Language); English (Unknown); English (Published) Published: 2006-09-30 ISBN: 0321426770 Number of pages: 192 Publisher: Peachpit Press Accessories:
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Book Reviews of the Zag: The Number One Strategy of High-Performance Brands
Customer Review: Must Have
Summary: 5 Stars
If you could own only two books on Branding, this should be one of them. The Brand Gap by Marty Neumeier is the other book!