Zag: The Number One Strategy of High-Performance Brands
by Marty Neumeier
List Price:
Our Price: $14.75
You Save: $10.20 (41%)
Availability: Usually ships in 1-2 business days
Category: Book
See more book details and other editions
Book Summary Information
Author: Marty NeumeierEdition: Paperback
Published: 2006-09-30
ISBN: 0321426770
Number of pages: 192
Publisher: Peachpit Press
Accessories:
- The Brand Gap: Expanded Edition
- The Open Brand: When Push Comes to Pull in a Web-Made World
- Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)
Book Reviews of Zag: The Number One Strategy of High-Performance Brands
Book Review: Very Interesting
Summary: 4 Stars
A very interesting book, shows everybody a different side of Marketing conceptualization. Gives the oportunity to go step by step in a creation of a brand in such a way that makes it different to all other brands, and create loyalty in consumers towards your brand.
Highly recommended.
Summary of Zag: The Number One Strategy of High-Performance Brands
"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough-today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn:- why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the 17 steps for designing “difference” into your brand
- how to turn your brand’s “onliness” into a “trueline” to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to “stretch” your brand without breaking it
- how to succeed at all three stages of the competition cycle
ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.
General Books
Book Subjects
- Arts & Photography
- Audiobooks on Cassette
- Audiobooks on CD
- Biographies & Memoirs
- Business & Investing
- Children's Books
- Comics & Graphic Novels
- Computers & Internet
- Cooking, Food & Wine
- e-Books
- Engineering
- Entertainment
- Gay & Lesbian
- Health, Mind & Body
- History
- Home & Garden
- Horror
- Law
- Literature & Fiction
- Medicine
- Mystery & Thrillers
- Nonfiction
- Outdoors & Nature
- Parenting & Families
- Professional & Technical
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction & Fantasy
- Sports
- Teens
- Travel
Most talked about in UX Books
Zag: The Number One Strategy of High-Performance Brandsby Marty Neumeier
Peachpit Press; Published: 2006-09-30; Paperback; Book
Best price: $14.87
Price in other shops:
About Face 3: The Essentials of Interaction Designby Alan Cooper, Robert Reimann, David Cronin
Wiley; Published: 2007-05-07; Paperback; Book
Best price: $8.93
Price in other shops:
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Editionby Steve Krug
New Riders Press; Published: 2005-08-28; Paperback; Book
Best price: $23.29
Price in other shops:
The Elements of User Experience: User-Centered Design for the Web (VOICES)by Jesse James Garrett
New Riders Press; Published: 2002-10-21; Paperback; Book
Best price: $18.98
Price in other shops:
Communicating Design: Developing Web Site Documentation for Design and Planningby Dan Brown
New Riders Press; Published: 2006-09-16; Paperback; Book
Best price: $28.49
Price in other shops:
Information Architecture for the World Wide Web: Designing Large-Scale Web Sitesby Louis Rosenfeld, Peter Morville
O'Reilly Media, Inc.; Published: 2006-11-27; Paperback; Book
Best price: $22.32
Price in other shops:
Similar Books and other products
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directlyby David Meerman Scott
Wiley; Published: 2007-06-04; Hardcover; Book
Best price: $13.32
Price in other shops:
Hooplaby Crispin Porter + Bogusky, Warren Berger
powerHouse Books; Published: 2006-10-25; Hardcover; Book
Best price: $25.70
Price in other shops:
Emotional Branding: The New Paradigm for Connecting Brands to Peopleby Marc Gobe, Marc Gob, Sergio Zyman
Allworth Press; Published: 2001-01-15; Hardcover; Book
Best price: $10.99
Price in other shops:
The 22 Immutable Laws of Brandingby Al Ries, Laura Ries
Collins Business; Published: 2002-09; Paperback; Book
Best price: $10.00
Price in other shops:
Made to Stick: Why Some Ideas Survive and Others Dieby Chip Heath, Dan Heath
Random House; Published: 2007-01-02; Hardcover; Book
Best price: $12.95
Price in other shops:
Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)by Jon Steel
Wiley; Published: 2006-10-30; Hardcover; Book
Best price: $16.00
Price in other shops:
The Dictionary of Brandby Marty Neumeier
AIGA Center for Brand Experience; Published: 2004-10-01; Paperback; Book
Best price: $9.00
Price in other shops:
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brandsby Alina Wheeler
Wiley; Published: 2006-03-10; Hardcover; Book
Best price: $25.61
Price in other shops:
BrandSimple: How the Best Brands Keep it Simple and Succeedby Allen P. Adamson
Palgrave Macmillan; Published: 2007-08-07; Paperback; Book
Best price: $8.90
Price in other shops:
The Brand Gap: Expanded Editionby Marty Neumeier
Peachpit Press; Published: 2005-08-14; Paperback; Book
Best price: $13.05
Price in other shops: