Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich

Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich
by Jason Zweig

Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich
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Book Summary Information

Author: Jason Zweig
Edition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2008-09-16
ISBN: 0743276698
Number of pages: 352
Publisher: Simon & Schuster

Book Reviews of Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich

Book Review: A Masterpiece of Risk & Investing Behavioral Science
Summary: 5 Stars

Your Money & Your Brain is a study of behavioral science focused on the finer points of rational thinking. The object of the book is to get a better understanding of the overwhelmingly common poor choices that investors make, particularly those decisions based on emotions, knee jerk reactions, and a poor reliance on seemingly helpful yet strikingly destructive instincts.

Zweig demonstrates how humans have relied on our reflective systems as though our instincts were built for the problems we face today; however, the reality is that our instincts were built for survival purposes. Instincts have served us well for millions of years, yet the modern world renders survival intuition meaningless, and a reliance on these instincts for investment is not only irrational, but dangerous. Our tendency to search for patterns causes us to assume order where it doesn't exist, and as a result our instincts cause us to jump to unhelpful conclusions.

There may be a large difference in the knowledge base between the average investor and the manger of a multi-billion dollar hedge fund, but there is little to no difference in nature of irrational thinking. Zweig clearly illustrates why the playing field for poor thinking is level no matter what your status, and learning to defend against hasty and imprudent decisions cannot be overstated. Put best in his own words, Zweig states, "Over the years, I've grown convinced that there are only three kinds of investors: those who think they are geniuses, those who think they are idiots, and those who aren't sure. As a general rule, the ones who aren't sure are the only ones who are right."

This book is fully enlightening and will leave you with an improved awareness of the proper rationale for making money. Zweig has an exceptional grasp of the human intellect as well as a strong ability to present the material coherently and effectively. The result is a masterpiece that any investor should read.

Summary of Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich

What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions -- and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion.

Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions.

Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid?" will benefit from reading this book.

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