You Can Negotiate Anything

You Can Negotiate Anything
by Herb Cohen

You Can Negotiate Anything
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Book Summary Information

Author: Herb Cohen
Edition: Mass Market Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 1982-12-01
ISBN: 0553281097
Number of pages: 256
Publisher: Bantam

Book Reviews of You Can Negotiate Anything

Book Review: As the title says
Summary: 5 Stars

This practical and "readable" book is about negotiations for lay people. His recommendation is "to take negotiations as a way of life." "To succeed, you must try to comprehend the game in its entirety."
The aim of the author is to show us the possibilities to find our way of negotiating and not to impose a style. To negotiate you have 1/ to be comfortable in the situation, 2/ meet your needs and 3/ believe that the energy needed is worth the benefits.
Negotiation also means gaining the favor of people from whom we want things. As a result of analyzing information, time and power, we can affect behavior and make things happen the way we want them to.
Herb Cohen says "to influence an outcome, you must realistically analyze the other side's position, as well as yours, in light of three ever-present tightly interrelated crucial variables":
* Time (the passage of time affects the negotiations)
* Information (heart of negotiation that affects one's appraisal of reality and the decisions one makes) and
* Power (the capacity to get the things done and to exercise control over people, events, situations, oneself. Power is neutral. It enables you to achieve that goal).
The author defines fourteen different "power" sources (see appendix 5). By being aware of your options, testing your assumptions, taking calculated risks and believing in your power, you can achieve whatever you want .
In following Cohen's suggestion you will be successful in solving any conflicts with your boss, your family and your relatives etc.
A solution to a conflict (three reasons for differences ' experience, information or role) can enhance the position of both parties.
Cohen explains the styles of all types of negotiation, and how to counter them and the precise method of delivering an ultimatum, which is commonly employed. He explains the `soviet style' technique, largely to explain how not to be a victim of it.
Cohen suggests the win-win style is the ethical way to negotiate. It allows you to get what you want and keep good relations afterwards. The win-win technique solves conflicts (private or business) through creative suggestions for an acceptable outcome for both parties, respecting the uniqueness of each person (also on an intellectual level) and their needs.
Win-win negotiation is based on three important activities: 1/Build trust (mainspring of collaborative win-win negotiations) in the process stage and at the formal event, 2/Gain commitment and 3/ Deal with opposites (ideas or visceral opponents).
Herb Cohen describes seven keys points of the "game plan"' negotiation.
' Establish trust
' Obtain information
' Meet his needs
' Use his ideas
' Transform the relationship in collaboration
' Take moderate risks
' Get his help
He also mentions suggestions for negotiating anywhere (not necessarily face to face). Negotiating on the telephone is particularly important these days.
Cohen's suggestions are: 1/ be the caller, 2/ plan and prepare, 3/ make a graceful exit, 4/ discipline yourself to listen and 5/ make a written summary of the agreement.
Lastly, the author gives some suggestions on "how to move up" and "how to take it personally" .
As we all negotiate more often than we realize, we should learn to do it well. We can be more effective and enhance the quality of our life on and off the job (page 19).
The author's final point is that we should accept our responsibility to determine our destiny through our own efforts. We have the power to change our life and other people's lives.

Summary of You Can Negotiate Anything

Every day, you negotiate for something: prestige, money, security, love. This straight-talking guide will show you how to get what you want by dealing successfully with your mate, your boss, MasterCard, your children, your best friends and even yourself. As Herb Cohen counsels, "Power is based upon perception-- if you think you've got it then you've got it. Be patient, be personal, be informed-- and you can bargain successfully for anything."

Based on his book that spent over nine months on the New York Times bestseller list, the author presents specific guidelines, personal anecdotes and practical advice drawn from his three decades of successful negotiating experience. Here is a wealth of information and the motivation that you need to succeed.

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