World's Greatest Direct Mail Sales Letters (Ntc Business Books)
by Herschell Gordon Lewis, Carol Nelson
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Book Summary Information
Author: Carol Nelson, Herschell Gordon LewisEdition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 1996-01
ISBN: 0844235709
Number of pages: 467
Publisher: Ntc Business Books
Book Reviews of World's Greatest Direct Mail Sales Letters (Ntc Business Books)
Book Review: Direct Mail Sales Letter "Templates"
Summary: 5 Stars
As a direct mail copywriter, this book is one of my top resources. Here are 96 of the all-time best selling direct mail letters. (My only criticism is that I had to count the number of letters because it was not listed.) Before each letter, the editors explain the challenge, the solution, and their comments.These letters contain ideas and patterns that can be "borrowed" as templates. How would you like your letter to be patterned after one that brought $1B in sales to American Express?
The chapters are conveniently divided by product or service category: Subscriptions, Collectibles, Products, Books, Financial Services and Investments, Memberships, B2B, Personal Services and Insurance, and Fund Raising. Do you need a letter to sell subscriptions? See how it was done by The Wall Street Journal, Worth Magazine, and others.
If you are involved in writing or publishing direct mail, this tool can only increase your R.O.I.
Summary of World's Greatest Direct Mail Sales Letters (Ntc Business Books)
Here is incisive commentary and more than 100 fully illustrated examples revealing the "real" tricks of the direct mail writing trade. You'll find examples of direct mail letters for every conceivable product type, from siding and steaks to multi-million dollar computers. You'll also find letters that sell collectibles, books and subscriptions, financial services and investments, memberships, business products and services, personal services, and insurance. Some of these letters are hot off the computer, others have been successful for nearly half a century -- but they all have the ability to provoke, excite, or convince the recipient to order, contribute, or generate a response.Business Writing Books
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