Wikinomics: How Mass Collaboration Changes Everything
by Don Tapscott, Anthony D. Williams
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Book Summary Information
Author: Anthony D. Williams, Don TapscottEdition: Hardcover
Published: 2008-04-17
ISBN: 1591841933
Number of pages: 368
Publisher: Portfolio Hardcover
Book Reviews of Wikinomics: How Mass Collaboration Changes Everything
Book Review: Solid beginning, some frays near the end
Summary: 4 Stars
This book provides a good overview of how collaboration is starting to change industries and social networking. Even for someone who is part of the Internet generation, this book examinees many different angles, and presented cases that even I, a veteran Internet junkie, knew very little about. The book does an excellent job of explaining why supporting open platforms has the potential to be extremely profitable. The sections about Linux and Goldcorp seemed particularly solid, providing clear evidence of accomplishments that would not have been possible if the companies involved had chosen to pursue their goals as a closed entity.
That said, the book make some stumbles towards the end, when it tries to argue that open collaboration is just as beneficial for manufacturing physical items as it is for creating and exchanging information. Three of its primary studies are Boeing, Chinese motorcycle manufacturers, and BMW. The Boeing case study was done before the actual end product was ever complete. Perhaps things were going well at the time, but Boeing has hit significant delays since then, and has also bought out one of the companies it was collaborating with. The example of Chinese motorcycle manufacturers seemed sketchy, because it is quite arguable that the Chinese manufacturers in question engaged in some actions that were not intellectually honest. And the example of BMW also seems poor, because while this book seems to praise BMW's model as a way of making innovative products, auto industry buffs agree that BMW's "user interface" is one of the worst in the industry.
Even so, this book is well worth four stars, because it presents original ideas that I don't think you can find articulated anywhere else. If you're interested in where business will be heading in the future, buy this book.
Summary of Wikinomics: How Mass Collaboration Changes Everything
An updated edition of the national bestseller?now with a new introduction and a new chapterToday, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
? Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
? Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
? Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
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