Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life
by Richard Florida
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Book Summary Information
Author: Richard FloridaEdition: Hardcover
Published: 2008-03-10
ISBN: 0465003524
Number of pages: 384
Publisher: Basic Books
Book Reviews of Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life
Book Review: A Good Start, but Creatives Live Everywhere.
Summary: 3 Stars
Who's your City? has a great conceptual framework and makes you think about the personality of different cities.
In the first section, Why Place Matters, shows some nice black and white 3D maps about economic development. It highlights developing regions around the world and why people with certain talents would tend to congregate together.
However, sometimes opportunities are better for creatives in small towns outside of the most competitive cities. It can be better to be a big fish in a little pond than a little fish in a big pond.
Many of the assumptions could be challenged that provide the basis for his research. Little is said about the business regions outside the large cities.
Creative can be business savvy in rural areas whereas the elites can
be happy with just doing business as usual and afraid to challenge the existing business norms.
Sometimes business people in rural areas have to be the most creative just to survive. Small time business owners and farmers have made some of the most productive use of the internet of any sector in America.
Many small business owners directly feel the impact of their business decisions, whereas many business elites do not directly feel the impact of their business decisions and can afford to make mistakes and write off billions of dollars of losses and continue to function as a business.
Just studying the areas where patents and scientists are most prevalent does not accurately measure business savvy and creativity. Many patents are filed just for marketing and lawsuit intimidation purposes and have very little business or creative merit.
The second section of the book, the wealth of place, discusses jobs, mobility, superstar cities and where the brain power is.
This section provides a broad theoretical framework with which to think about the issues, but there are so many exceptions to these rules that the suggestions and conclusions appear to be simplistic.
For example, there are outposts of technology all over the country. Silicon Valley is not the only place for high tech computer people. There is Silicon Alley in NYC, Silicon Beach, Silicon Dominion, and many other high tech areas where opportunity might be greater. Many in Silicon Valley are being priced out of the market and are rushing back to the DC area to work for Government contractors that provide excellent opportunities and new cutting edge technology.
Informal business networks in each city around the country have their unique set of knowledge and opportunities for entrepreneurs.
While LA maybe the entertainment capitol of the world, the competition is so tough that many never make it, yet many other cities have a thriving entertainment industry where many people do very well because opportunities abound and competition is low.
Many times innovation happens in small local communities and filters up to the large cities.
The third section, geography of happiness, provides broad guidelines to think about. There is a ten point guide to help with decisions. This can be helpful, but people would do well to do further research on their own when deciding where to move.
Summary of Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life
It’s a mantra of the age of globalization that where we live doesn’t matter. We can innovate just as easily from a ski chalet in Aspen or a beachhouse in Provence as in the office of a Silicon Valley startup.
According to Richard Florida, this is wrong. Globalization is not flattening the world; in fact, place is increasingly relevant to the global economy and our individual lives. Where we live determines the jobs and careers we have access to, the people we meet, and the “mating markets” in which we participate. And everything we think we know about cities and their economic roles is up for grabs.
Who’s Your City? offers the first available city rankings by life-stage, rating the best places for singles, families, and empty-nesters to reside. Florida’s insights and data provide an essential guide for the more than 40 million Americans who move each year, illuminating everything from what those choices mean for our everyday lives to how we should go about making them.
According to Richard Florida, this is wrong. Globalization is not flattening the world; in fact, place is increasingly relevant to the global economy and our individual lives. Where we live determines the jobs and careers we have access to, the people we meet, and the “mating markets” in which we participate. And everything we think we know about cities and their economic roles is up for grabs.
Who’s Your City? offers the first available city rankings by life-stage, rating the best places for singles, families, and empty-nesters to reside. Florida’s insights and data provide an essential guide for the more than 40 million Americans who move each year, illuminating everything from what those choices mean for our everyday lives to how we should go about making them.
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