Web Video: Making It Great, Getting It Noticed
by Jennie Bourne, Dave Burstein
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Book Summary Information
Author: Dave Burstein, Jennie BourneEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2008-08-15
ISBN: 0321552962
Number of pages: 336
Publisher: Peachpit Press
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Book Reviews of Web Video: Making It Great, Getting It Noticed
Book Review: Internet marketers interested in taking the plunge into digital video for the Internet should definitely get this book!
Summary: 5 Stars
Simply a wonderful book. Well written. Well outlined. And certainly provides great value for the many Internet marketers who want to incorporate video into their arsenal of tools and techniques. The book has 9 chapters as follows:
0. Introduction
1. Making great Web video
2. Shooting for the Web
3. Shooting events and interviews
4. Videoblogs, how to videos, and news
5. TV techniques for better Web-video
6. Editing and post-production
7. Uploading video to the Web
8. Getting your video noticed
9. Making it pay
This will be the third book on the subject of Internet digital video and marketing that I have read and posted a review for on Amazon. The first was "Show Me: Marketing with Video on the Internet" (ISBN: 9781884230011), and Web Video provides all the stuff I wish had been included in that book. The second was "YouTube for Business" (ISBN: 9780789737977) which I think would be a great companion book for Web Video. There is another book out there that I have not seen or read, but probably is one that will interest you if Web Video appeals to you. See "Marketing with Digital Video" (ISBN: 9781888093094).
I am not a techie when it comes to digital video and Internet marketing. But I see the value in creating digital videos from an Internet marketer's perspective. It is certainly a powerful tool and/or technique to incorporate into your arsenal of tricks when marketing online. And maybe someday I will take the plunge into doing it. It certainly would not be all that difficult to do after reading the instant book being reviewed. 5 stars!
Summary of Web Video: Making It Great, Getting It Noticed
With millions of viewers looking to the Web as their source of entertainment and news, high-quality Web video is in demand like never before. Whether you?re an expert in video production or are just getting started, you need to know how to produce the best video possible for the Web and then make sure it gets seen by a wide audience.Here to guide you on everything about planning and shooting, editing, choosing a distributor, marketing your video, and making a profit, author and producer Jennie Bourne takes you through the steps to getting your video from concept to prominence on the Web.
Web Video gives you practical, step-by-step instruction and advice from top experts in the field, with hands-on projects and footage available for download at the author?s Web site, www.webvideobook.tv. You?ll learn everything you need to know to create great video, get it noticed, and make it pay off, including:
- Web video production techniques for a variety of genres, including events, interviews, how-tos, video blogs, and news and dramatic shows
- What it takes to make your video a viral hit on the Web
- How to shoot high-quality video that stands out, with real-world tips from Web video professionals
- Editing techniques that draw in viewers and hold their attention
- Compression and formatting tips to make your video look great
- Advice on creating a distribution plan that fits your needs
How to profit from advertising or selling your video
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