Web ReDesign 2.0: Workflow that Works (2nd Edition) (VOICES)

Web ReDesign 2.0: Workflow that Works (2nd Edition) (VOICES)
by Kelly Goto, Emily Cotler

Web ReDesign 2.0: Workflow that Works (2nd Edition) (VOICES)
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Book Summary Information

Author: Emily Cotler, Kelly Goto
Edition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2004-12-20
ISBN: 0735714339
Number of pages: 296
Publisher: Peachpit Press
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Book Reviews of Web ReDesign 2.0: Workflow that Works (2nd Edition) (VOICES)

Book Review: Poorly put together
Summary: 1 Stars

I had to use this book on college, out of all my books this is the only one that I burned. I even kept my math books. Now that I am an instructor and author myself I look back on this book as the single worse publication currently in the industry of web design. Yes they do spend to much time boasting about themselves. The book goes way off topic about topics unrelated to web design without even a single attempt to justify why it has done so.

Kelly is (and I quote from the book) a self-proclaimed "design ethnographer," I do not buy into this line of crap at all. A professional does not self-proclaim anything, if through hard work your peers gave you this title that is one thing. Other then that this is a sign of a person with serious egotistical issues about themselves.

Summary of Web ReDesign 2.0: Workflow that Works (2nd Edition) (VOICES)

If anything, this volume's premise--that the business of Web design is one of constant change-has only proven truer over time. So much so, in fact, that the 12-month design cycles cited in the last edition have shrunk to 6 or even 3 months today. Which is why, more than ever, you need a smart, practical guide that demonstrates how to plan, budget, organize, and manage your Web redesign - or even you initial design - projects from conceptualization to launch. This volume delivers! In these pages Web designer extraordinaire Kelly Goto and coauthor Emily Cotler have distilled their real-world experience into a sound approach to Web redesign workflow that is as much about business priorities as it is about good design. By focusing on where these priorities intersect, Kelly and Emily get straight to the heart of the matter. Each chapter includes a case study that illustrates a key step in the process, and you'll find a plethora of forms, checklists, and worksheets that help you put knowledge into action.This is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA.


Anyone who has managed the process of developing or redesigning a Web site of significant size has likely learned the hard way the complexities, pitfalls, and cost risk of such an undertaking. While many Web development firms have fantastic technical expertise, what sets the topnotch organizations apart is the ability to accurately manage the planning and development process. Web Redesign: Workflow That Works directly addresses this crucial area with a specific, proven process.

This brief but important book lays out a specific five-step strategy--called the Core Process--that can always be applied to the development of Web sites and fine-tuned to almost any type of project. Each step--defining the project, developing site structure, visual design and testing, production and QA, and launch and beyond--contains three related but distinct tracks. The text begins with a brief overview of each of the steps, then delves deeper into each with detailed explanations as well as specific forms and project-management strategies. This book does not cover back-end, server-side programming. Instead, it focuses primarily on the visual, conventional components of a Web site.

Authors Kelly Goto and Emily Cotler compiled this book in an attractive, easy-to-read format. This process guide uses numerous full-color screen shots to illustrate site examples, as well as plenty of site diagrams and sample forms. The book even has a companion Web site with downloadable forms in PDF format to put the Core Process into immediate action. --Stephen W. Plain

Topics covered:

  • Step 1--Defining the Core Process: discovery, planning, and clarification;
  • Step 2--Developing site structure: content-view, site-view, and page-view;
  • Step 3--Visual design and testing: creating, confirming, and handing off;
  • Step 4--Production and QA: prepping, building, and testing;
  • Step 5--Launch and beyond: delivery, launch, and maintenance.

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