Web Analytics: An Hour a Day

Web Analytics: An Hour a Day
by Avinash Kaushik

List Price: ~~$29.99~~
Our Price: $16.09
You Save: $13.90 (46%)
Availability: Usually ships in 1-2 business days
Buy Used: from $16.04 (click here)
Category: Book
See more book details and other editions

Compare Prices for Web Analytics: An Hour a Day

Buy this book at online book store in your country
Canada | UK | Germany | France

Book Summary Information

Author: Avinash Kaushik
Edition: Paperback
Published: 2007-06-05
ISBN: 0470130652
Number of pages: 480
Publisher: Sybex
Accessories:

Book Reviews of Web Analytics: An Hour a Day

Book Review: A life changing experience
Summary: 5 Stars

If you find yourself stumped with how to improve your website, or don't know where to begin with looking at web statistics, this book has everything. It begins with going through the foundation of what web analysis really is and definitions and explanations of different metrics and how they can be useful. He then goes into detail with different metrics such as bounce rate, segmentation, and some things you probably never considered. It steps you through knowing what analytics tool to use and how to implement it. It has wonderful examples and sample reports that you can tailor to your own company.

This book is very actionable. I can only speak from a beginner's perspective, but this book is easy to follow and has golden nuggets that even experienced web statisticians can take another look at. The highest recommendation possible from me. I will be waiting for another of Avinash's books.

Write your own review

All Web Analytics: An Hour a Day Customer Reviews

Summary of Web Analytics: An Hour a Day

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Web Marketing Books

Book Subjects

Most talked about in Internet Marketing Books

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
by Tim Ash
Sybex; Published: 2008-01-29; Paperback; Book
Best price: $16.04
Price in other shops: ~~$29.99~~

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
by Joe Plummer, Steve Rappaport, Taddy Hall, Robert Barocci
Wiley; Published: 2007-04-27; Hardcover; Book
Best price: $16.10
Price in other shops: ~~$29.95~~

Search Engine Optimization: An Hour a Day
by Jennifer Grappone, Gradiva Couzin
Sybex; Published: 2006-06-13; Paperback; Book
Best price: $16.08
Price in other shops: ~~$29.99~~

Web Analytics: An Hour a Day
by Avinash Kaushik
Sybex; Published: 2007-06-05; Paperback; Book
Best price: $18.53
Price in other shops: ~~$29.99~~

Mastering Online Marketing
by Mitch Meyerson, Mary Eule Scarborough
Entrepreneur Press; Published: 2007-11-21; Paperback; Book
Best price: $12.36
Price in other shops: ~~$21.95~~

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money
by Bruce C. Brown
Atlantic Publishing Company; Published: 2006-05-30; Paperback; Book
Best price: $15.60
Price in other shops: ~~$24.95~~

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by David Meerman Scott
Wiley; Published: 2007-06-04; Hardcover; Book
Best price: $13.39
Price in other shops: ~~$24.95~~

Similar Books and other products

Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business
by Eric Peterson
Celilo Group Media; Published: 2004-03; Paperback; Book
Best price: $37.77
Price in other shops: ~~$59.95~~

SEO: Search Engine Optimization Bible
by Jerri L. Ledford
Wiley; Published: 2007-12-17; Paperback; Book
Best price: $21.33
Price in other shops: ~~$39.99~~

Advanced Web Metrics with Google Analytics
by Brian Clifton
Sybex; Published: 2008-03-31; Paperback; Book
Best price: $20.98
Price in other shops: ~~$39.99~~

Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business (Hacks)
by Eric Peterson
O'Reilly Media, Inc.; Published: 2005-08-19; Paperback; Book
Best price: $10.00
Price in other shops: ~~$24.95~~

Search Engine Optimization: An Hour a Day
by Jennifer Grappone, Gradiva Couzin
Sybex; Published: 2006-06-13; Paperback; Book
Best price: $16.08
Price in other shops: ~~$29.99~~

Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
by Lance Loveday, Sandra Niehaus
New Riders Press; Published: 2007-10-27; Paperback; Book
Best price: $19.84
Price in other shops: ~~$39.99~~

Google Analytics 2.0
by Jerri L. Ledford, Mary E. Tyler
Wiley; Published: 2007-08-27; Paperback; Book
Best price: $15.91
Price in other shops: ~~$29.99~~

Actionable Web Analytics: Using Data to Make Smart Business Decisions
by Jason Burby, Shane Atchison
Sybex; Published: 2007-05-29; Paperback; Book
Best price: $15.31
Price in other shops: ~~$29.99~~