Wacky Packages

Wacky Packages
by The Topps Company

Wacky Packages
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Book Summary Information

Author: The Topps Company
Introduction: Art Spiegelman
Edition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2008-06-01
ISBN: 081099531X
Number of pages: 240
Publisher: Abrams

Book Reviews of Wacky Packages

Book Review: The Topps for parodies
Summary: 5 Stars

What a treat to see a little corner of American pop culture get a decent looking book. Normally this sort of title would be produced by well meaning amateurs with no professional publishing experience or put out as just one of a cascade of titles from the American collectors press. Abrams seemed to have timed it just right by celebrating the thirty-fifth anniversary of Wacky Packs.

Art Spiegelman in his intro gives a little background to the origins of the idea and I was interested to learn that artist Norm Saunders painted some of the packs, I had always associated him with the over-the-top lurid covers for the pulp men's adventure magazine market of the fifties and sixties. Spiegelman also mentions his affection for Mad magazine and long before he actually worked at Topps Mad had a stab at their own color product parodies. In their 1959 More Trash reprint a handsome sheet of life-size labels printed on gummed paper was the bonus item (have a look at 'customer images' where you'll see the sheet). Produced to a slightly different criteria than the Topps packs who, after all, had to produce a regular flow of artwork over a short period, the 223 illustrations in the book were issued from 1973 and '74.

Looking through the pages it's amazing to think that they are all well-known national brands firmly fixed in everybody's mind because of advertising. I wonder if any brand ever complained to Topps, probably not but we're hardly likely to find out. Missing from the book, I thought, is some trivia about the series: what was the average print run, are there any rarities and why, were any products turned down for whatever reason or stickers printed but junked.

The book's production is rather impressive, from the jacket printed on gum-wrapper paper, the addition of a drop shadow on each pack to lift it off the page to the printing in two hundred screen (usually reserved for expensive art books) to the four bonus stickers inside the back cover. This all makes Wacky Packages a delight to look at.

Strangely there is virtually no reference to the actual gum in the book. Sidewalks everywhere can relax!

***FOR AN INSIDE LOOK click 'customer images' under the cover.

Summary of Wacky Packages

Wacky Packages—a series of collectible stickers featuring parodies of consumer products and well-known brands and packaging—were first produced by the Topps company in 1967, then revived in 1973 for a highly successful run. In fact, for the first two years they were published, Wacky Packages were the only Topps product to achieve higher sales than their flagship line of baseball cards. The series has been relaunched several times over the years, most recently to great success in 2007.

Known affectionately among collectors as “Wacky Packs,? as a creative force with artist Art Spiegelman, the stickers were illustrated by such notable comics artists as Kim Deitch, , Bill Griffith, Jay Lynch, and Norm Saunders.

This first-ever collection of Series One through Series Seven (from 1973 and 1974) celebrates the 35th anniversary of Wacky Packages and is sure to amuse collectors and fans young and old.

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