Emotional Branding: The New Paradigm for Connecting Brands to People
by Marc Gobe, Marc Gob?, Sergio Zyman
Allworth Press; Published: 2001-01-15; Hardcover; Book
Best price: $6.03
Price in other shops: $24.95

---

Bottlemania: How Water Went on Sale and Why We Bought It
by Elizabeth Royte
Bloomsbury USA; Published: 2008-05-13; Hardcover; Book
Best price: $12.40
Price in other shops: $24.99

---

The Long Tail: Why the Future of Business is Selling Less of More
by Chris Anderson
Hyperion; Published: 2006-07-11; Hardcover; Book
Best price: $3.87
Price in other shops: $24.95

---

Authenticity: What Consumers Really Want
by II Pine, James H. Gilmore, B. Joseph
Harvard Business School Press; Published: 2007-09-24; Hardcover; Book
Best price: $13.47
Price in other shops: $26.95

---

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
by Gerald Zaltman, Lindsay H. Zaltman
Harvard Business School Press; Published: 2008-04-22; Hardcover; Book
Best price: $18.49
Price in other shops: $29.95

---

The 22 Immutable Laws of Branding
by Al Ries, Laura Ries
Collins Business; Published: 2002-09; Paperback; Book
Best price: $7.25
Price in other shops: $18.95

---

Marketing Metrics: 50+ Metrics Every Executive Should Master
by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Wharton School Publishing; Published: 2006-04-28; Hardcover; Book
Best price: $24.28
Price in other shops: $39.99

---

Why We Buy: The Science Of Shopping
by Paco Underhill
Simon & Schuster; Published: 2000-06-02; Paperback; Book
Best price: $4.00
Price in other shops: $15.00

---

No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
by Dan S. Kennedy
Entrepreneur Press; Published: 2008-06-04; Paperback; Book
Best price: $10.72
Price in other shops: $17.95

---

Buyology: Truth and Lies About Why We Buy
by Martin Lindstrom
Doubleday Business; Published: 2008-10-21; Hardcover; Book
Best price: $12.87
Price in other shops: $24.95