Visual Merchandising: Windows and In-Store Displays for Retail
by Tony Morgan
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Book Summary Information
Author: Tony MorganEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2008-03-06
ISBN: 1856695395
Number of pages: 208
Publisher: Laurence King Publishers
Book Reviews of Visual Merchandising: Windows and In-Store Displays for Retail
Book Review: RETAIL INTEREST? VISUAL DESIGNER?
Summary: 5 Stars
Then this one is for you! Teaches a descriptive, realistic view on a visual designer and the work that goes with it - not by experience - but i have learned so much from it.
Summary of Visual Merchandising: Windows and In-Store Displays for Retail
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
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