Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage--From Patents to Trademarks, From Copyrights to Design Rights

Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage--From Patents to Trademarks, From Copyrights to Design Rights
by Christopher Pike

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Book Summary Information

Author: Christopher Pike
Edition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2001-12
ISBN: 1857882849
Number of pages: 256
Publisher: Nicholas Brealey Publishing

Book Reviews of Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage--From Patents to Trademarks, From Copyrights to Design Rights

Book Review: Virtual Monopoly
Summary: 5 Stars

Christopher Pike is not your run-of-the mill intellectual property adviser. Although qualified as a patent and trade mark attorney, his experience in dealing with business management issues comes through very directly when reading this book.
It is not always appreciated that there is a whole host of available strategies for businesses which are, knowingly and in some cases not, involved in generating intellectual property. Intellectual property generators often need commercially minded guidance appropriate to their markets and their approach to business as to how their intellectual property can be used to create value. Pike has identified and crystallised models and concepts in a way which makes the grander themes of intellectual property, often held as an impenetrable area for those outside its day-to-day practice, readily understandable. He sets out a useful vocabulary of concepts and terms, describing intellectual property as a currency used in buy-sell relations and for measuring creative advantage.
I suspect that Pike may be at the forefront of a new area of consulting which is much-needed but so-far overlooked. The book he has written will surely be a useful tool to a broad range of readers, particularly those looking for insight into modern approaches to intellectual property strategy. Whilst other books on IP may be found hidden in the law section of a bookshop, this will almost certainly be found in amongst the bestselling management books.

Jerome Spaargaren, Director, Electronic Intellectual Property, London.

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Summary of Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage--From Patents to Trademarks, From Copyrights to Design Rights

Cuts through the increasingly complex maze created by our digital age of Napster and MP3 as it lays out the fundamentals of using intellectual property rights as a business tool to protect intangible assests, secure real creative advantage, and fulfill the promise of building an intellectual property company.

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