Universal Principles of Design
by William Lidwell, Kritina Holden, Jill Butler
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Book Summary Information
Author: Jill Butler, Kritina Holden, William LidwellEdition: Hardcover
Published: 2003-10-01
ISBN: 1592530079
Number of pages: 216
Publisher: Rockport Publishers
Book Reviews of Universal Principles of Design
Book Review: Tremendous value
Summary: 5 Stars
What's great about this book is it's organization and brevity. The authors articulate the design concepts in clear manner and supply concrete examples (on opposing pages) to add weight and understanding to the written explanation. Furthermore all concepts are linked to the canonical papers from which they come as well as the more modern advances in the field.
It's a book your feel comfortable trusting.
A design book that takes the additional care to give the audience a conceptual table of contents (of concepts grouped by type) *as well as* an alphabetical table of contents is the type of book that is, well...
Well designed.
Summary of Universal Principles of Design
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work?until now.
Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.
This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
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