Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
by Warren Whitlock, Deborah Micek
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Book Summary Information
Author: Deborah Micek, Warren WhitlockEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2008-10-15
ISBN: 1934275077
Number of pages: 277
Publisher: Xeno Press
Book Reviews of Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
Book Review: Twitter as you never seen it before
Summary: 5 Stars
Social Media Marketing Expert, of over 20 years, Warren Whitlock and his co-author, Deborah Micek, give an a thorough insight into what Twitter is about, how to use it well to communicate with fellow Twitters and how essential a tool it is in helping you network with professionals as well as with friends.
An invaluable handbook to use when logging into your Twitter account and finding, DMs (direct messages), @____ messages and comments by those who you follow on Twitter.
The book is divided into 4 parts starting with a really good introduction on what Twitter is about, how you can use Twitter as an individual or a Company and the way Twitter can provide you with an essential tool in promoting yourself or your business.
`The New Media tsunami' is thundering. (p.13)
This statement made me perk up and read the next chapter eagerly, wondering how Twitter can really work for me.
I'd seen Warren Whitlock use Twitter to a large extent a long while back and decided to join Twitter as I thought it must be a good way to tweet about your works, if Warren used it regularly.
Then the following chapters explain how you can have a `real time' conversation with other professionals, friends, followers, the advantages of such networking, Twitter as an effective `micro-blogging' tool and how to really understand Twitter through giving advice and tips on keeping track of those you want to `talk @' to and the Twitter stream.
The book goes on to show the difference between marketing a brand as opposed to marketing your own name and how you can find which works best for you through ways of gaining followers and how you can become `follow worthy'. (Ch.5)
This Twitter handbook is an extremely useful tool in how to Tweet effectively and why you need to Tweet as well as ways of marketing yourself and be seen as a person, not a logo but someone real who others can communicate with on a business and personal level.
Warren Whitlock is an expert in his field of social media; After reading the book he co-writes, you'll see how Twitter is not just for saying 'hello....' but for connecting with the media and others who have a lot to 'twit' about. Knowing how to 'twitter' is the key to making Twitter work really well for you. Warren Whitlock and his co-author do just that.
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Summary of Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
NO RULESThe revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power.
Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace.
Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolution of our time.
This book was designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now.
Join us on Twitter!
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