Trademarks of the '40s & '50s
by Tyler Blik, Erik Baker
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Book Summary Information
Author: Erik Baker, Tyler BlikIntroduction: Steven Heller
Edition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 1988-06-01
ISBN: 087701485X
Number of pages: 144
Publisher: Chronicle Books
Book Reviews of Trademarks of the '40s & '50s
Book Review: retro for me
Summary: 4 Stars
if not just to look at the development of the corporate identity of various well known companies (and some that haven't changed!) then you surely need this book just for your retro-fixation... i know i did anyway.
Summary of Trademarks of the '40s & '50s
Trademarks of the '40s and '50s is a portfolio of over 450 striking trademarks and logos. Some familiar, all innovative, these designs reflect the tastes and obsessions of growing sophistication in the science of marketing. New industries -- television, jet aircraft, and nuclear technology -- appear in the trademarks as well. This book will appeal to a wide range of readers, from nostalgia buffs and collectors of Americana, to a growing audience of commercial artists and graphic designers who will find creative new ideas in these timeless designs.General Books
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