Trademark: Legal Care for Your Business & Product Name

Trademark: Legal Care for Your Business & Product Name
by Stephen Elias, Richard Stim

Trademark: Legal Care for Your Business & Product Name
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Book Summary Information

Author: Richard Stim, Stephen Elias
Edition: Paperback
Published: 2007-09-30
ISBN: 1413306993
Number of pages: 356
Publisher: NOLO

Book Reviews of Trademark: Legal Care for Your Business & Product Name

Book Review: Step by step trademark application
Summary: 5 Stars

I needed a book that not only explained trademarks, the different types and rules and regulations, but also up-to-date step-by-step instructions on how to apply for one. This book was perfect - even has current screenshots from the US gov trademark website. I read the book in 2 evenings, followed the instructions, and currently have a pending trademark. Saved me over a thousand bucks in legal fees if I had a lawyer do it - and it's so simple, if you just have a little knowledge which this book provides. Well worth the very minor cost. Highly recommended.

Summary of Trademark: Legal Care for Your Business & Product Name

Names, logos, and other unique corporate identifying marks are the true calling cards of any business, and the third edition of Trademark: Legal Care for Your Business & Product Name, by attorneys Kate McGrath and Stephen Elias, explains in an easy-to-understand fashion how to choose these vital assets properly and then protect them diligently. Revised to reflect changes that have come about because of the advent of cyberspace, it offers clear instructions on initial selections, searches to ensure availability, state and federal registration procedures, correct use, and adjudication of any disputes that result.
Protect the marks that mean everything to your business.

Trademarks -- the names and symbols that identify your business, brand and products in the marketplace --are important assets that you need to choose carefully, then vigilantly defend. You can protect:

  • business names
  • product names
  • product packaging
  • logos
  • slogans
  • domain names
  • anything that identifies your company, product or service!

    With Trademark, you get the most up-to-date information you need to defend your creations. Learn how to:

  • choose marks that competitors can't copy
  • search for other marks that might conflict with yours
  • register a name or other mark
  • protect and maintain your marks' legal strength
  • understand and resolve disputes outside the courtroom

    Thoroughly updated, the 8th edition of Trademark provides the most current information on domain names, changes to trademark statutes and case law, and the latest registration processes.
    "Protect the marks that mean everything to your business. Trademarks -- the names and symbols that identify your business, brand and products in the marketplace -- are important assets that you need to choose carefully, then vigilantly defend. You can protect: business names product names product packaging logos slogans domain names anything that identifies your company, product or service! With Trademark, you get the most up-to-date information you need to defend your creations. Learn how to: choose marks that competitors can't copy search for other marks that might conflict with yours register a name or other mark protect and maintain your marks' legal strength understand and resolve disputes outside the courtroom Thoroughly updated, the 7th edition of Trademark provides the most current information on domain names, changes to trademark statutes and case law, and the latest registration processes. "

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