Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits

Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits
by Ben Mack

Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits
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Book Summary Information

Author: Ben Mack
Foreword: Mark Joyner
Afterword: Dave Lakhani
Edition: Hardcover
Published: 2007-01-29
ISBN: 0470055766
Number of pages: 256
Publisher: Wiley

Book Reviews of Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits

Book Review: Brand Essence chutzpah from Ben Mack
Summary: 4 Stars

There are some good things in here. I like Ben Mack's ideas on his Legend Platform, the idea of "Customer as Hero," and his definition of waht he calls "Brand Essence." Those are some good takeaways. Mostly, I salute the author for his chutzpah. This book started as an e-book and has a real renegade, FU feel to it. It's ragged at points, but he fully admits that he's throwing a lot of you know what against the wall.
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Summary of Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits

This commonsense guide lets you develop your brand with the same techniques and technologies as the big players—but without all the cost. You’ll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product. This valuable resource will help you connect your products with your customers, no matter how small your brand.

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