There's No Business That's Not Show Business: Marketing in an Experience Culture (Financial Times Prentice Hall Books)
by Bernd H. Schmitt, David L. Rogers, Karen Vrotsos
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Book Summary Information
Author: Bernd H. Schmitt, David L. Rogers, Karen VrotsosEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2003-07-04
ISBN: 0130471194
Number of pages: 320
Publisher: FT Press
Book Reviews of There's No Business That's Not Show Business: Marketing in an Experience Culture (Financial Times Prentice Hall Books)
Book Review: Recommended Read
Summary: 5 Stars
I thought "Show Biz" was thoroughly entertaining--and highly pertinent given today's media circus around everything from the California gubernatorial election to today's leading companies. I read Bernd Schmitt's previous books in my MBA marketing classes and find still his approach useful in aligning my marketing team around the customer experience. This book clearly showed me how entertainment is becoming part of the marketing mix, and energized me to use show business to increase my reach and relevancy with customers. I highly recommend it.
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