The Wine Trials 2010: The World's Bestselling Guide to Inexpensive Wines, with the 150 Winning Wines Under $15 from the Latest Vintages
by Alexis Herschkowitsch, Robin Goldstein
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Book Summary Information
Author: Alexis Herschkowitsch, Robin GoldsteinEditor: Tyce Walters
Edition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2009-10-28
ISBN: 1608160076
Number of pages: 240
Publisher: Fearless Critic Media
Book Reviews of The Wine Trials 2010: The World's Bestselling Guide to Inexpensive Wines, with the 150 Winning Wines Under $15 from the Latest Vintages
Book Review: Familiarity Breeds Liking
Summary: 5 Stars
Familiarity breeds liking -- one of the oldest psychological truisms, supported time and again by social psychology research. The authors of The Wine Trials 2010: The World's Bestselling Guide to Inexpensive Wines, with the 150 Winning Wines Under $15 from the Latest Vintages (Fearless Critic) neglect to address (pro or con) this simplest of explanations for their findings but as they are not psychologists themselves, I didn't expect them to. Nor does this omission damage my love of this book. Considering this, it is no surprise that the average wine drinker is pleased by the flavors found in average-priced wine while the distinguishing flavors of top tier wines would be preferred by posh winos.
As a sociologist myself, I find The Wine Trials to be fascinating. The breadth of flavor in, say, red wine, is vanishingly narrow relative to its price ladder; so it makes sense that some other structuring characteristic is operating here. Goldstein and Herschkowitsch seem to believe that reviewer bias and an insular industry are to blame.
The simpler explanation the authors give is that wine is good, and broad variance in wine prices cannot reflect the relatively narrow variance in wine quality. Yes, there is bad wine; and there is phenomenal wine. But the way things are being done now, wine is clearly not being priced by how much the readers of Wine Spectator will actually like it. That much is clear, and the industry cannot ignore it.
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Summary of The Wine Trials 2010: The World's Bestselling Guide to Inexpensive Wines, with the 150 Winning Wines Under $15 from the Latest Vintages
Updated for 2010 and covering 50 percent more wines, it's the breakthrough wine guide that enamored the media?"Devilishly delightful" (Dallas Morning News), "Everyday wine drinkers can rejoice" (Newsweek), rattled the snobs?"Malicious duplicity!" (Wine Spectator) ?and caught the attention of consumers looking to drink better wines for less.Now the hardworking authors and editors, along with a double-blind panel of wine experts and consumers, blind-tasted wines under $15 that will be available to consumers in 2009 and 2010. The Wine Trials 2010 will reveal the 150 winners of this year's competition?the best wines on the market for under $15.
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