The War on Bugs
by Will Allen
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Book Summary Information
Author: Will AllenEdition: Paperback
Audio: English (Original Language); English (Unknown); German (Unknown); French (Unknown); Italian (Unknown); Spanish (Unknown); Danish (Unknown); Hindi (Unknown); Chinese (Unknown); Japanese (Unknown); Korean (Unknown); Welsh (Unknown); English (Published)
Published: 2007-02-14
ISBN: 1933392460
Number of pages: 336
Publisher: Chelsea Green Publishing
Book Reviews of The War on Bugs
Book Review: Chemical companies' marketing campaigns that have pushed toxic pesticides and fertilizers on farmers
Summary: 5 Stars
THE WAR ON BUGS reveals the chemical companies' marketing campaigns that have pushed toxic pesticides and fertilizers on farmers for over 150 years. From the packaging and promoting of toxic wastes as 'miracle' answers to insect infestations to how chemical weapons manufacturers sought to expand their products into the world market by billing them as pesticide answers, THE WAR ON BUGS juxtaposes two centuries' worth of ads with documentation of chemical company actions and farmer reactions alike. Both general-interest lending libraries and those specializing in conservation issues will find this intriguing.
Summary of The War on Bugs
Will Allen is an organic farming visionary. A true activist, entrepreneur, and expert, he understands the complexities of farming first hand and the impact that commercialization has had.In the early nineteenth century as the American population grew rapidly, demands on crop output increased. Seeing an opportunity to play upon fears from market demand, chemical companies declared war on the vile, profit-sucking, output-wreaking, arch-nemesis of the average American farmer - bugs. With precision, pesticide manufacturers delivered a "shock and awe" media campaign, that can only be paralleled to the current blitzkrieg from today's pharmaceutical companies. Bugs were the threat to the American dream - and there was a cure available to every farmer available in spray, granule, dust, or systemic form that could be applied to your crops.
Will Allen's War on Bugs reveals how advertisers, editors, scientists, large scale farmers, government agencies, and even Dr. Seuss, colluded to convince farmers to use deadly chemicals, hormones, and genetically modified organisms (GMOs) in an effort to pad their wallets and control the American farm enterprise.
Utilizing dozens of original advertisements and promotions to illustrate the story, Allen details how consumers and activists have struggled against toxic food. Echoing the warnings of seminal works on the topic like, The Jungle by Upton Sinclair, 100,000 Guinea Pigs by Arthur Kallet and F.J. Schlink, and Silent Spring by Rachel Carson, The War on Bugs shouts that the time to stop poisoning our food, water, air, and ourselves is now!
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