The Tipping Point Audio
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Book Summary Information
Reader: Malcolm GladwellEdition: Audio Cassette
Format: Abridged, Audiobook
Published: 2000-03-01
ISBN: 1570427933
Publisher: Hachette Audio
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Book Reviews of The Tipping Point Audio
Book Review: Gladwell Points Out Some Very Insightful Tips!
Summary: 5 Stars
"The Tipping Point - How Little Things Can Make a Big Difference" by Malcolm Gladwell gave me insight into trends as seen through his eyes. I loved it!
Gladwell caught me off-guard when he discussed the racial tipping point that affects the real estate market of a neighborhood. But that was not the most surprising. What surprised me the most was how low a percentage of new property owners could influence the change from a sellers market to a buyers market.
There were many times when he seemed to veer off his subject and I started wondering where he was going with the point of the story. Then he would pull it all together and I could see exactly why he said something the way he said it.
Gladwell points out common traits in typical public interest/popularity and how that relates to sales and marketing.
In each example, he explains the patterns that show the slow beginnings, the steeper climb, to the sharp growth in popularity to the hesitation at the top, then the crash and (except for a few examples) a sudden end of all growth.
His intention is to provide enough information to duplicate or create a path towards a tipping point in your business. And, with the proper actions, manipulate how long your business is able to remain at the top of the sales chart.
I was surprised that Gladwell used stories about the popular children's show Sesame Street in his examples. But, once I read his in-depth, behind-the-scenes stories, I realized how complex and how much innovative thought went into producing that very successful television show.
Now, I find myself paying closer attention to eye, face, and body position and movement when I discuss business (and personal) matters. And, I am noticing the signals I (un-intentionality) send to others.
Gladwell is able to describe and chart the same patterns of tipping points in every example he gave. He investigates the how, why, where, and when of his research. Then he presents it to his readers in easy to digest pieces.
His description of Connectors, Mavens, and Salespeople is clear and fascinating. It is easy to visualize how the traits of connectors, mavens, and salespeople live in each of us.
One of the most interesting viewpoints Gladwell shared, was that there are only three elements that create change. The first element is "The Law of the Few." You'll have to read his book to find out Gladwell's other two agents of change.
By the way: It was fun taking Gladwell's Manhattan Phone Book Test. I scored eighty-seven points the first time around. After thinking about it, I believe I could add another ten to thirty surnames to my known contacts list.
I strongly recommend you read and then use Gladwell's information to create your own (series) of tipping points for your business' growth.
And while you're at it, get involved in replacing broken windows, painting walls and cleaning up areas in need. (Read the book and you'll understand.)
Little things can make a huge difference when properly executed/initiated.
The Tipping Point: How Little Things Can Make a Big Difference
Summary of The Tipping Point Audio
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.
Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan
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