The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
by Joseph Michelli
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Book Summary Information
Author: Joseph MichelliEdition: Hardcover
Published: 2006-09-14
ISBN: 0071477845
Number of pages: 208
Publisher: McGraw-Hill
Book Reviews of The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
Book Review: pleasantly surprised
Summary: 4 Stars
This is a great book for business leaders looking for new ideas and strategies to implement into their business and for those who want to learn a little more about the business principals that Starbucks is founded on.
Michelli offers many examples and case studies throughout the book and includes thought provoking "create your own experience" and "thoughts to sip on" to help the reader implement ideas into their own business practices. The Starbucks Experience offers an in-depth look at the Company's branded customer service over the years.
This book is packed with useful information and ideas. I was pleasantly surprised by the high standards that Starbucks follows; from the way employees are treated to the environmental efforts, and much more. The only weakness is that the examples do get a little repetitive, as the same kinds of principals are emphasized over and over.
Samantha Marroquin
[...]
Summary of The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
WAKE UP AND SMELL THE SUCCESS!
You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.
The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's “most admired” companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the “partners”-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to
- Reach out to entire communities
- Listen to individual workers and consumers
- Seize growth opportunities in every market
- Custom-design a truly satisfying experience that benefits everyone involved
Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.
For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.
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