The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
by Joseph Michelli
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Book Summary Information
Author: Joseph MichelliEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2006-09-14
ISBN: 0071477845
Number of pages: 208
Publisher: McGraw-Hill
Book Reviews of The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
Book Review: A good business model
Summary: 3 Stars
You may be surprised to find out that this book was not written by someone inside Starbucks, especially considering the glowing account of how this company rose to the top and stayed there. However Michelli merely points out the five principles that Starbucks adheres to that can be beneficial when applied to ANY business. Of course along the way you will likely be amazed by all the different things Starbucks does (especially for the community). It's a great read for multiple reasons.
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Summary of The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
WAKE UP AND SMELL THE SUCCESS!
You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.
The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's most admired companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the partners -and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to
- Reach out to entire communities
- Listen to individual workers and consumers
- Seize growth opportunities in every market
- Custom-design a truly satisfying experience that benefits everyone involved
Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.
For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.
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