The Riddle: Where Ideas Come From and How to Have Better Ones

The Riddle: Where Ideas Come From and How to Have Better Ones
by Andrew Razeghi

The Riddle: Where Ideas Come From and How to Have Better Ones
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Book Summary Information

Author: Andrew Razeghi
Edition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2008-01-28
ISBN: 0787996327
Number of pages: 256
Publisher: Jossey-Bass

Book Reviews of The Riddle: Where Ideas Come From and How to Have Better Ones

Book Review: Practical Help...for Supposed "Left Brained" Among Us!
Summary: 4 Stars

Looking for encouragement in your attempt to increase creativity? How about practical exercises that you can employ in stimulating innovation? The Riddle: Where Ideas Come From and How to Have Better Ones by Andrew Razeghi proposes that there are five precursors that "appear to be the most effective at inspiring creative insight: curiosity, constraints, conventions, connections, and codes." Does he prove it? I think so. Every chapter is finished off with a helpful list of implementable practices designed to help flex underdeveloped muscles. What could be better? Could certainly use a better collection of stories and examples. Other than that, this is a book that is packed with practical steps for the supposed "left brained" among us.

Summary of The Riddle: Where Ideas Come From and How to Have Better Ones

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery.

Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "a-ha! moments." In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making "Eureka moments" routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history?s most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.

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