The Power of Persuasion: How We're Bought and Sold
by Robert V. Levine
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Book Summary Information
Author: Robert V. LevineEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2006-01-23
ISBN: 0471763179
Number of pages: 288
Publisher: Wiley
Book Reviews of The Power of Persuasion: How We're Bought and Sold
Book Review: Excellent- Necessary Reading For Anyone Who "Buys" Anything
Summary: 5 Stars
As Mark Helprin noted in "Monday" in _The Pacific and Other Stories_, we've become a nation of advantage-takers, where someone who doesn't squeeze every penny out of his mark is himself a sucker. In Levine's superb book, he helps the reader arm him- or herself with knowledge of some of the strategies and tactics purveyors of all sorts of things - from consumer goods to salvation - use against those of us who assume we're walking into such situations evenly matched. As someone who has spent his career in corporate procurement (and who wrote his thesis on advertising) I can attest that Levine is spot on with his cautionary analyses. Read this book carefully and pass it along to others, especially the young who may not have built up their defenses against some of the tactics described herein. If nothing else, at least you will recognize what game is being played with you when it happens.
Summary of The Power of Persuasion: How We're Bought and Sold
"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."--Slashdot.org
"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."
--The Globe and Mail
"Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation."
--The Wall Street Journal
"This wonderful book will change the way you think and act in many realms of your life."
--Philip Zimbardo former president, American Psychological Association
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