The Portable MBA, 4th Edition

The Portable MBA, 4th Edition
by Robert F. Bruner, Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, Elizabeth Olmsted Teisberg, S. Venkataraman

The Portable MBA, 4th Edition
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Book Summary Information

Author: Elizabeth Olmsted Teisberg, Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, Robert F. Bruner, S. Venkataraman
Edition: Hardcover
Published: 2002-11-08
ISBN: 0471222844
Number of pages: 384
Publisher: Wiley

Book Reviews of The Portable MBA, 4th Edition

Book Review: Portable MBA Libraries
Summary: 5 Stars

I love the entire collection of MBA books; they are easy to read and full of detailed information that would cost thousands to learn in school.

Summary of The Portable MBA, 4th Edition

One of the more exciting aspects of today's entrepreneurial boom is the emergence of formidable players with varied backgrounds; one of the more significant challenges for many of them involves learning what's required to take their great ideas to the next (read: profitable) level. The Portable MBA, based on the general management program at the University of Virginia's Darden School and written by five faculty members, is a comprehensive reference for those who need the information on marketing, economics, ethics, technology, and strategy typically taught in the first year of an MBA program.
Robert F. Bruner, Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, Elizabeth Olmsted Teisberg, and S. Venkataraman
The ultimate guide to modern business
For over ten years, business leaders have relied on The Portable MBA to guide them through the cutting-edge business theories and practices taught in today's top MBA programs. This completely revised edition of the classic volume incorporates the lessons learned from the dot-com craze, explores the challenges of managing a global work force and of working in an economic decline, and integrates such recent trends as entrepreneurial thinking in large corporations.

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