The Platinum Rule: Discover the Four Basic Business Personalities and How They Can Lead You to Success

The Platinum Rule: Discover the Four Basic Business Personalities and How They Can Lead You to Success
by Tony Alessandra, Michael J. O'Connor

The Platinum Rule: Discover the Four Basic Business Personalities and How They Can Lead You to Success
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Book Summary Information

Author: Michael J. O'Connor, Tony Alessandra
Edition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 1998-02-01
ISBN: 0446673439
Number of pages: 304
Publisher: Warner Business Books

Book Reviews of The Platinum Rule: Discover the Four Basic Business Personalities and How They Can Lead You to Success

Book Review: The Best of the Personality Styles Books
Summary: 5 Stars

The Golden Rule: "Do unto others as you would have them do unto you," is an excellent rule for ethical treatment of others. The Platinum Rule: "Do unto others as they prefer to be done unto," is an excellent rule for communicating with people in all kinds of environments.

Tony Alessandra and Michael O'Connor have written an excellent book similar to lots of other books that are out there. All the books and systems are based on the same Jungian Psychology of Personality Types.

You'll hear these different systems under a variety of names. You'll hear them as personality types or social styles or other things.

The most complex and best document of all of these is the Myers Briggs Type Inventory. It uses four dimensions to create sixteen basic personality types. Most of the social style systems are a bit simpler. They use two dimensions to create four personality types.

In my supervisory training and in using this material myself, I found that the MBTI is much more effective and nuanced in terms of analysis. But, I found that the social style systems are more likely to be used, and used effectively, when communicating in a social or business setting.

Essentially, you learn two things from any of these systems. You learn, first of all, how you tend to communicate, and what you value. Do you communicate directly or indirectly? Are you focused on the mission to be accomplished or on the relationship with the person you're communicating with?

The basic social style structure then shows you how to figure out what styles other people may use and a few other important things. You can learn how what you do can be very ineffective with some other people. And, you can use some things you can do differently to make your communication more effective.

There is a third advantage to this material if you are applying it in a work group where everybody uses the same material. That advantage is that this material will give you a common language for describing many types of communications in supervisory situations.

All of that is true for all the material that's out there on social styles. I think this is the best book, though.

What Alessandra and O'Connor have done that is different from others is they have given you the ability to use a very simple and rough-cut method and then also the ability to go deeper into more variance of style. It's almost like getting the best of the more complex instruments in with the simpler ones.

I've been using varieties of this material for almost thirty years in supervisory skills training. I've found that just about all of the reputable systems are first rate. But, you should buy this book if you want one solid insight and reference source to help you do more effective communicating.

Summary of The Platinum Rule: Discover the Four Basic Business Personalities and How They Can Lead You to Success

In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.

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