The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
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Book Reviews of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Book Review: Sustainable Marketing
Summary: 5 Stars
A winner all the way around. Between Seth Godin and David Meerman Scott, there is no reason not to change the ways we promote our businesses. With the ever increasing gas prices we are being forced to become sustainable. These two authors make it a truly remarkable experience.Book Review: This made my head spin!
Summary: 5 Stars
Quite simply, I loved this book. David Meerman Scott demonstrates how quickly the new rules of marketing and PR are transforming that by the time you finish the book, you'll know that the "new rules" are already yesterday's news. I found his stories and examples of modern-day thought leadership, blogs, online media and engaging web sites thoroughly inspiring. I also appreciated David's examples of marketing gone bad: "spin" versus marketing with authenticity. It's a new day. Those of us in marketing need to be on this train. Our customers are! I will refer to this book time and time again.Book Review: Great approack to marketing and PR
Summary: 4 Stars
A very design centric approach to marketing and PR, starting with user personas. This thinking is long over due in the marketing and PR world.Book Review: Socialized and ROI accountable make marketing and PR aligned
Summary: 5 Stars
This book had two substantial contributions to marketer who want to servive in this new era!
Firstly, you must tell the truth becasuse you could not hide your quality or service blemish and all you could do contiunuous make yourself a trusted thought leader, and this book could help you out!
Secondly,PR will be part of strategic marketing mix as your audiences will be your buyer directly, or you will have no budget or contributions to the business by sending release periodically or mingling with journalist and failed to get published when a customer complaint in a blog become the headline, and this book could help you out!
In todays world, for both marketer or PR professionals, if your campaign did not get your buyer's inside your sales journey, you should be careful! and if your company did not aware of it, try to read the book firstly and make your survived first!
Book Review: Open your eyes to the new world of marketing
Summary: 5 Stars
David writes and excellent book comparing and contrasting the "old rules" of marketing with the new. He writes with compelling explanations about how recent changes have changed the marketing / PR profession from a focus on communicating with journalists, reports and editors to writing for and focusing directly on your end customers. He says that marketers must shift their thinking from mainstream marketing to the masses to a strategy of reaching vast numbers of underserved audiences vial the web.
The traditional "interrupt" (TV-style) advertising does not work in today's world. Blogs, podcasts, e-books, news releases, and other forms of online content let organizations communicate directly with buys in a form they appreciate. And the best part of all (if done right)...the customers will find you and they will want to buy your product.
I highly recommend this book as a resource to help turn your organization on to all the great resources for getting your message to the market!