The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
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Book Reviews of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Book Review: new tricks for an old (but motivated) dog
Summary: 5 Stars
I've been a management psychologist and consultant for over 25 yrs. Thus I have been in the business of selling new (and sometimes uncomfortable) ideas for a long time. I am certainly not a techno-phobe but I must confess that some new developments confound me. This book was recommended to me by a real techie which made me wonder just how much of it I would digest. To my delight (and relief) the author gives enough detail to completely support his positions and explain new approaches to connecting with the world. And he explains it all in such a way that a person like me "gets it". This is a one book course in modern marketing and PR. If you need to sell ideas, you need this book.Book Review: excellent resource for online marketing and pr
Summary: 5 Stars
I've read at least a dozen or so books that cover various aspects of online marketing and pr.
I work for an ad agency/pr firm, but I am also an entrepreneur. This book is an excellent resource for both audiences.
The authors have written a book that is interesting and fun to read, but also includes practical "how to" advice on how to implement and make sense of the radically changing digital landscape. Tons of information is covered, including references so that readers can do their own research. This book will get readers excited about the huge potential available online, and also give them the tools to implement various marketing and pr strategies.
Very good book!
Book Review: This made my head spin!
Summary: 5 Stars
Quite simply, I loved this book. David Meerman Scott demonstrates how quickly the new rules of marketing and PR are transforming that by the time you finish the book, you'll know that the "new rules" are already yesterday's news. I found his stories and examples of modern-day thought leadership, blogs, online media and engaging web sites thoroughly inspiring. I also appreciated David's examples of marketing gone bad: "spin" versus marketing with authenticity. It's a new day. Those of us in marketing need to be on this train. Our customers are! I will refer to this book time and time again.Book Review: Great approack to marketing and PR
Summary: 4 Stars
A very design centric approach to marketing and PR, starting with user personas. This thinking is long over due in the marketing and PR world.Book Review: Socialized and ROI accountable make marketing and PR aligned
Summary: 5 Stars
This book had two substantial contributions to marketer who want to servive in this new era!
Firstly, you must tell the truth becasuse you could not hide your quality or service blemish and all you could do contiunuous make yourself a trusted thought leader, and this book could help you out!
Secondly,PR will be part of strategic marketing mix as your audiences will be your buyer directly, or you will have no budget or contributions to the business by sending release periodically or mingling with journalist and failed to get published when a customer complaint in a blog become the headline, and this book could help you out!
In todays world, for both marketer or PR professionals, if your campaign did not get your buyer's inside your sales journey, you should be careful! and if your company did not aware of it, try to read the book firstly and make your survived first!