The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)
by David Meerman Scott

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)
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Book Summary Information

Author: David Meerman Scott
Edition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2008-11-03
ISBN: 0470379286
Number of pages: 320
Publisher: Wiley
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Book Reviews of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)

Book Review: David Scott Really Pissed Me Off
Summary: 5 Stars

Three years ago, when I came to the Pragmatic Marketing seminar that David Scott was holding for our company's marketing department, I didn't know that he was in the habit of making an example of "traditional" PR people like me. I turned 12 shades of red when he started to tell all my peers that everything I was doing was wrong.

But he was right. The more I listened, the more I knew I needed to change the way I was operating. After several David Scott seminars and reading The New Rules, I've added a number of new media skills to my portfolio and have seen the impressive results that can be obtained by working with social media and search-leveraged PR tactics.

David packs his best advice and consulting into this book. It's a must read for marketing professionals that want to be sure they are using the best possible marketing strategy and tactics for their companies and products.
Write your own review
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Summary of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

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