The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by David Meerman Scott

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Book Summary Information

Author: David Meerman Scott
Edition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2008-11-03
ISBN: 0470379286
Number of pages: 320
Publisher: Wiley

Book Reviews of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Book Review: Pure Kool-Aid.
Summary: 5 Stars

I buy everything this book is trying to tell me. My new technological religion.

Be sure to read it more for the thinking behind it while keeping in mind that zillions of new examples of what he's talking about keep popping up in the media ether. This concept has a life of its own. That's its beauty.

Summary of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely.

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they?ll likely ignore, you can focus on getting the right message to the right people at the right time.

When people visit your company?s Web site, they aren?t there to hear your slogan or see your logo again. They want information, interaction, and choice?and you?d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

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