The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by David Meerman Scott
List Price:
Our Price: $4.15
You Save: $12.80 (76%)
Availability: Usually ships in 1-2 business days
Buy Used: from $1.77 (click here)
Category: Book
See more book details and other editions
Book Summary Information
Author: David Meerman ScottEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2008-11-03
ISBN: 0470379286
Number of pages: 320
Publisher: Wiley
Book Reviews of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Book Review: Power Up Your Engines!
Summary: 5 Stars
Power Up Your Engines: A must read for marketers and public relations professionals interested in learning how to leverage the potential of Web-based communication to build a personal link with your market.
David Meerman Scott, an award-winning marketing strategist and best-selling author, presents a clear, easy-to-read description of the new rules of marketing and PR and why they are effective. He attempts to capture how the Internet and social media have transformed the way companies communicate with customers. His new rules boil down to these powerful rules:
1. Content Drives Action [Give people content, not a sales pitch]
2. Marketing is more than just advertising
3. PR is more than just a mainstream media audience
4. People want authenticity, not spin
5. People want participation, not propaganda
6. New Relationship [Give people control]
7. Use Blogs [Be interactive, Be Involved, Be in the game]
8. Focus on niche markets [mass markets are going extinct]
9. Communicate with the public directly [don't depend on the middle man]
10. Accommodate Searching and Browsing
These ten rules are just a small sample of the information the author provides in the book. The world is changing rapidly as it shifts towards the Web. The author's thesis and purpose are simple: how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly.
The book clearly delivers the message of rethinking marketing strategy and encourages organizations to create a relationship with their consumers. This book provides easy-to-understand rules to help any serious PR or marketing professional make the transition to the new rules of the industry.
The new rules are simple; marketing and PR needs to revolve around providing the consumers with content. Content drives action. Public relations no longer depends on a few key journalists to tell their story, but rather applies the new rules and reaches out to the consumers directly. Marketing no longer founded on interrupting messages to audiences, but rather thrives on building personal links with your market. The author provides revolutionary rules that help you start a profitable relationship with your buyers, winning minds and markets.
Although this book is a must read it is not without it's limitations. Scott at times, comes off evangelizing the new rules of marketing and PR a little strong, but perhaps that is one of the books strengths. The author is clearly passionate about these rules and concepts. Ranging from large cooperation's to nonprofit organizations, Scott gives solid examples for his readers to chew on. He rarely introduces a new rule without supporting evidence. This may come in the form of a testimonial, a company case study, statistics or Scott's personal experience with his own success and failures.
I would give this book a 10/10. The book is easy-to-read, well organized and written in a way that is welcoming for any skill level. I believe anyone who reads this book will agree that Scott captures the new rules of marketing and PR and equips the reader to start utilizing them. The book receives an overall 5/5 stars.
More The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly reviews:
1 2 3 4 5 6 7 8 9
1 2 3 4 5 6 7 8 9
Summary of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.Management Books
Book Subjects
- Arts & Photography
- Biographies & Memoirs
- Business & Investing
- Children's Books
- Comics & Graphic Novels
- Computers & Internet
- Cooking, Food & Wine
- Entertainment
- Gay & Lesbian
- Health, Mind & Body
- History
- Home & Garden
- Horror
- Law
- Literature & Fiction
- Mystery & Thrillers
- Nonfiction
- Outdoors & Nature
- Parenting & Families
- Professional & Technical
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction & Fantasy
- Sports
- Teens
- Travel
Most talked about in Management Books
QUANTITATIVE METHODS F/ BUS.-TEXTBOOK ONLYby David R. Anderson
Thomson South-Western; Published: 2005; Hardcover; Book
Best price: $180.00
Tao of Motivationby Max Landsberg
Harper Collins Pb; Published: 2000-03-06; Paperback; Book
Best price: $7.99
Shorter Mbaby Neil Thomas
Harpercollins; Published: 1997-07-24; Paperback; Book
Best price: $136.71
On Becoming a Leaderby Warren Bennis
Basic Books; Published: 2009-03-03; Paperback; Book
Best price: $9.99
Price in other shops:
Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework (Prentice Hall Organizational Development Series)by Kim S. Cameron, Robert E. Quinn
Prentice Hall; Published: 1999-08; Paperback; Book
Best price: $10.00
Price in other shops:
Antigone (Greek Tragedy in New Translations)by Sophocles
Oxford University Press, USA; Published: 1990-02-01; Paperback; Book
Best price: $6.00
Price in other shops:
Six Sigma for Green Belts and Champions: Foundations, DMAIC, Tools, Cases, and Certificationby Howard S. Gitlow, David M. Levine
FT Press; Published: 2004-07-26; Hardcover; Book
Best price: $39.66
Price in other shops:
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customersby Geoffrey A. Moore
Harperbusiness; Published: 1999-07; Paperback; Book
Best price: $4.86
Price in other shops:
Management Rev Edby Peter F. Drucker
HarperBusiness; Published: 2008-04-22; Hardcover; Book
Best price: $16.04
Price in other shops:
Managing the Professional Service Firmby David H. Maister
Free Press; Published: 1993-09-01; Hardcover; Book
Best price: $19.00
Price in other shops:
Similar Books and other products
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)by Ann Handley, C. C. Chapman
Wiley; Published: 2010-12-07; Hardcover; Book
Best price: $14.30
Price in other shops:
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationshipsby Paul Gillin, Eric Schwartzman
Wiley; Published: 2011-01-18; Hardcover; Book
Best price: $17.22
Price in other shops:
The Social Media Bible: Tactics, Tools, and Strategies for Business Successby Lon Safko
Wiley; Published: 2010-09-28; Paperback; Book
Best price: $16.85
Price in other shops:
Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Nowby David Meerman Scott
Wiley; Published: 2010-11-02; Hardcover; Book
Best price: $7.90
Price in other shops:
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)by Brian Halligan, Dharmesh Shah
Wiley; Published: 2009-10-19; Hardcover; Book
Best price: $12.72
Price in other shops:
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PRby Brian Solis, Deirdre Breakenridge
FT Press; Published: 2009-03-01; Hardcover; Book
Best price: $15.79
Price in other shops:
Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationshipsby Katie Delahaye Paine
Wiley; Published: 2011-03-15; Hardcover; Book
Best price: $16.76
Price in other shops:
Marketing in the Groundswellby Charlene Li, Josh Bernoff
Harvard Business School Press; Published: 2009-06-08; Hardcover; Book
Best price: $6.98
Price in other shops:
Social Media Marketing: An Hour a Dayby Dave Evans
Sybex; Published: 2008-10-13; Paperback; Book
Best price: $9.48
Price in other shops:
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologiesby Charlene Li, Josh Bernoff
Harvard Business Review Press; Published: 2011-05-24; Paperback; Book
Best price: $9.09
Price in other shops: