The Marketing Game! (with student CD ROM)
by Charlotte Mason, Jr., William Perreault
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Book Summary Information
Author: Charlotte Mason, Jr., William PerreaultEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2001-07-20
ISBN: 0072513802
Number of pages: 128
Publisher: McGraw-Hill/Irwin
Book Reviews of The Marketing Game! (with student CD ROM)
Book Review: Review of TMG! (Third Edition) by David Tonks
Summary: 5 Stars
The Marketing Game! now appears in its third incarnation, some 14 years since the original launch.Exsiting or former users of TMG!, either faculty or students, will recognise the latest version. The basic market model remains the same as do many of the operating procedures but this marketing simulation software now works through a Windows environment and contains many enhancements to improve ease of use. It is a very worthwhile and perhaps overdue update.
One noteworthy feature of TMG! is the modest cost. Unlike some alternative marketing simulations, there is no licence fee. The operating software is supplied with the Instructor version of the manual for TMG!
Summary of The Marketing Game! (with student CD ROM)
The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also ?set up? or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.Advertising Books
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