The Marketing Game! (Book & CD-ROM)

The Marketing Game! (Book & CD-ROM)
by Charlotte H Mason, William D. Perreault Jr.

The Marketing Game! (Book & CD-ROM)
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Book Summary Information

Author: Charlotte H Mason, William D. Perreault Jr.
Edition: Paperback
Audio: English (Unknown); English (Published)
Published: 2002
ISBN: 0256139881
Number of pages: 128
Publisher: McGraw-Hill/Irwin

Book Reviews of The Marketing Game! (Book & CD-ROM)

Book Review: Best Marketing book
Summary: 5 Stars

I had this book as suppliment and class simulation along with Kotler's book at my university. Kotler was very good theory and this was real fun to have real life experience of a Marketing manager. But only helpful if used for Simulation Game played in entire class. Not recommended for individual reading for self-learning interest. For that buy Kotler's Marketing Management and read this as suppliment to that.
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