The Long Tail How Endless Choice Is Creating Unlimited Demand
by Chris Anderson
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Book Summary Information
Author: Chris AndersonEdition: Paperback
Audio: English (Unknown); English (Original Language)
Format: Import
Published: 2007
ISBN: 1844138518
Number of pages: 256
Publisher: Random House
Book Reviews of The Long Tail How Endless Choice Is Creating Unlimited Demand
Book Review: Useful Theory and Practice for Anyone Selling Online
Summary: 5 Stars
As an author who has just entered the world of Print on Demand (see Virtually Maria (Virtual Trilogy)and A Matter of Time) I found Chris Anderson's excellent book a great guide to the theory and practice of the rapidly expanding virtual marketplace.
In particular, I found his theories on the growth of niche markets and specialist sales on the internet very useful when planning my own online campaigns and creating a "web presence". His style is extremely readable and the book is well laid out and (thankfully for a former computer Luddite like myself) virtually jargon free.
If you want to know the theories behind what is happening at the cutting edge of the worldwide markets in cyberspace today - be it to sell your own wares or to impress your colleagues over coffee, I would strongly recommend this book.
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