The Guerrilla Marketing Handbook (Guerrilla Marketing)

The Guerrilla Marketing Handbook (Guerrilla Marketing)
by Jay Conrad Levinson, Seth Godin

The Guerrilla Marketing Handbook (Guerrilla Marketing)
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Book Summary Information

Author: Jay Conrad Levinson, Seth Godin
Edition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 1994-11-19
ISBN: 0395700132
Number of pages: 396
Publisher: Houghton Mifflin

Book Reviews of The Guerrilla Marketing Handbook (Guerrilla Marketing)

Book Review: this is NOT true guerilla marketing
Summary: 2 Stars

The authors' use of the term "guerilla marketing" is completely inaccurate. This book is about TRADITIONAL media -- guerilla marketing is the complete opposite. It was also written in 1994, before the advent of the commercialized Internet, so it's a very very very old school approach to advertising. It has some good information about traditional advertising for small businesses, but most of the reference information is way out of date. If you're looking for subversive, alternative approaches to marketing, read "Under The Radar" by Bond & Kirshenbaum instead.
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Summary of The Guerrilla Marketing Handbook (Guerrilla Marketing)

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

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