The Google Story: For Google's 10th Birthday
by David A. Vise
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Book Summary Information
Author: David A. ViseEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2008-09-23
ISBN: 038534273X
Number of pages: 352
Publisher: Delta
Book Reviews of The Google Story: For Google's 10th Birthday
Book Review: A useful refresher but very little that's not available elsewhere
Summary: 4 Stars
The Google Story: For Google's 10th Birthday made for very easy airplane reading on a cross country trip last week. The authors's styles very much reflect their newspaper training and experience, and to a certain extent, missing a bit of the tough editing one is used to during their day jobs.
Nonetheless, it was fun to read a comprehensive review of what has become one of my favorite links online, and it reminded me of several of my own experiences along the way:
-- Nine years ago folks on "The New York Times" Crossword discussion group had an intense debate over whether "google" could be used as a verb and whether it had to be capitalized -- that's an absolute non-issue today several billion searches later.
-- In 1999 we tried to license the search engine for a Fortune 100 company; I now understand why Google down played that effort for a number of years and couldn't make a deal.
-- The checklist of shortcuts was mostly old news, but a couple of the hints had value.
-- Some of the beta features sound fascinating and once I had access to the Internet I signed myself up.
Overall, for anyone who uses the search engine on a regular basis and reads about Google in the newspaper, there is very little new here. But it was fun to review the bidding and speculate a bit with the authors about the future.
Robert C. Ross 2008
Summary of The Google Story: For Google's 10th Birthday
Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, "change the world" through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that rakes in billions in profits, making Brin and Page the wealthiest young men in America. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street, scoop up YouTube, and battle Microsoft at every turn. Not afraid of controversy, Google is expanding in Communist China and quietly working on a searchable genetic database, initiatives that test the founders' guiding mantra: DON'T BE EVIL.Company Profiles Books
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