The Gift Basket Design Book, 2nd: Everything You Need to Know to Create Beautiful, Professional-Looking Gift Baskets for All Occasions (Gift Basket Design Book: Everything You Need to Know to Create)
by Shirley George Frazier
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Book Summary Information
Author: Shirley George FrazierEdition: Paperback
Published: 2008-01-01
ISBN: 0762744367
Number of pages: 208
Publisher: Globe Pequot
Book Reviews of The Gift Basket Design Book, 2nd: Everything You Need to Know to Create Beautiful, Professional-Looking Gift Baskets for All Occasions (Gift Basket Design Book: Everything You Need to Know to Create)
Book Review: A Particularly Well Written How-To Book, But...
Summary: 4 Stars
I have read many how-to books especially business-related ones; however, seldom have I found a more clearly written book than "The Gift Basket Design Book". Ms. Shirley George Frazier's instructions are thorough, easy to understand and follow. Her explanations don't leave you guessing as to why she chose one method over another which will help one avoid costly mistakes. Her "tips" are an added feature that distinguishes her book from so many others. Finally, Ms. Frazier's resource lists and recommendations are on target for getting good prices for supplies, tools and basket ingredients. This book makes me believe that Ms. Frazier wants me to succeed in my new gift basket business and shared all her secrets to ensure I do so.
That said, I do have a criticism. While Ms. Frazier's instructions for arranging baskets are superb, I find that several of her finished products look a bit unprofessional. I believe the problem is two-fold. First, in some cases she has not selected ingredients with packaging that compliment each other, color-wise. Therefore, certain arrangements look bland versus cheerful. Second, in general, the pick embellishments (and some ribbons) do not look to be of good quality; do not share a common bond with each other or the gifts; and/or are skimpily placed. Usually, less is more but I believe the interior of her baskets would look more professional with an abundance of metallic shred, curled ribbon, ting ting and/or star sprays.
These comments are not intended to minimize the benefits of this book. The step-by-step photographed instructions are worth its price, alone. And if you have an eye for color and balance you can overcome the ingredient and embellishment issues. Plus, generously she has provided photos of baskets prepared by others that when studied will give insight into how to better embellish your baskets.
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