The First Six Years
by PARTNERS+simons
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Book Summary Information
Author: PARTNERS+simonsEdition: Digital
Format: Download: PDF
Published: 2001-08-31
ISBN: N/A
Publisher: PARTNERS+simons
Summary of The First Six Years
In this edoc, Tom Simons, the President, Creative Director and Founder of PARTNERS+simons, examines the development and growth of his 12-year old marketing services firm. The business model, how he dared to be different, the definition of success--it's all covered. His observations center on the mid-way point in his company's life (so far!), six years ago in 1995. Simons walks the reader through his thinking in starting the business, one that is markedly different from the omni-present full service advertising communications shop. Now, with his company 50 employees strong and running at $85 million in billings, Simons bookends his thinking with an epilogue that fast-forwards ahead to today. A fascinating read for anyone at the helm of his or her business, or thinking about breaking out and starting a new one.General Books
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