The Ecology of Commerce
by Paul Hawken
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Book Summary Information
Author: Paul HawkenEdition: Paperback
Published: 1994-08-03
ISBN: 0887307043
Number of pages: 272
Publisher: Collins Business
Book Reviews of The Ecology of Commerce
Book Review: Get it now, no need to think twice
Summary: 5 Stars
I'm pretty sure that after you've read this book, you'll feel the way I do: that this in the one book that everyone in the world should read. If there is a more eye-opening book on the same topic than this one out there, I have yet to read it, but it doesn't matter. That's because this book will do a sufficiently good job at shedding our ignorance about the most important, most dangerous issues of our time. It shows the very roots of the problems surrounding our treatment of the environment, not only from a scientific perspective, but from the perspective of what is fundamentally, intrinsically wrong with how our whole society is arranged, on a multitude of levels (not only commerce as the title implies). It shows exactly why inaction has been the status quo until now. It also shows the real nightmare-inducing dangers of continuing business as usual regarding how we treat the environment, on a scientific level. This doesn't mean that it's a book purposely architected to incite fear, uncertainty and doubt. It is simply one of the most profound, honest, right-to-the-point accounts of the problem facing us.
How do I know this? I don't. Therefore I'll now set off on a mission to read all of the other books by Amory Lovins and Paul Hawken, and possibly other books of the same caliber and on the same topic, and then decide if I want to revise this review, but I'm rather confident I won't have to :-)
I don't really want to allude to the content of the book in further detail, since anything not akin to stellar praise would not do it justice. What I can merely tell you is that you won't be disappointed by reading it. In fact, you will be enthralled by coming across a such an excellent verbalization of what has been bothering you all along.
Summary of The Ecology of Commerce
Paul Hawken, the entrepreneur behind the Smith & Hawken gardening supplies empire, is no ordinary capitalist. Drawing as much on Baba Ram Dass and Vaclav Havel as he does on Peter Drucker and WalMart for his case studies, Hawken is on a one-man crusade to reform our economic system by demanding that First World businesses reduce their consumption of energy and resources by 80 percent in the next 50 years. As if that weren't enough, Hawken argues that business goals should be redefined to embrace such fuzzy categories as whether the work is aesthetically pleasing and the employees are having fun; this applies to corporate giants and mom-and-pop operations alike. He proposes a culture of business in which the real world, the natural world, is allowed to flourish as well, and in which the planet's needs are addressed. Wall Street may not be ready for Hawken's provocative brand of environmental awareness, but this fine book is full of captivating ideas.A visionary new program that businesses can follow to help restore the planet.
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