The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
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Book Summary Information
Author: Michael E. GerberEdition: Paperback
Published: 1995-04-12
ISBN: 0887307280
Number of pages: 268
Publisher: HarperCollins
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Book Reviews of The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Book Review: Thought provoking
Summary: 5 Stars
This book was recommended to me by a guy that does business and life coaching. I am looking to start my own business and what a HUGE help this book is. It is so thought provoking! It allows you to really build your business so that it can be successful... so that your business fits into your life rather than your life fitting into your business.
The principles offered in the E-Myth are also helpful to existing businesses. I think so many people start businesses thinking, "I know how to do this work. Instead of working for these guys, I should start my own business..." So many of us have felt that way... restaurant workers, plumbers, engineers, consultants... but doing the work does not make a successful business. Being the "technician" without the vision to see where the business is going to take you is deadly. The E-Myth tackles those problems for you.
Summary of The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business—whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
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