The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
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Book Summary Information
Reader: Michael E. GerberEdition: Audio Cassette
Format: Abridged, Audiobook
Published: 1995-04-01
ISBN: 0694515302
Publisher: HarperAudio
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Book Reviews of The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Book Review: The E-Myth Revisited
Summary: 5 Stars
I highly recommend this book. I am a businessman and currently I own two small businesses. Since originally reading this book years ago I find myself buying copies for friends, associates and one person I just met between flights. After they read the book they tell me it is as if it was written about them, just as I felt. Once you get your small business running it is quite difficult to understand how the focus of your effort and your role in the business needs to change. This book helps you realize what your role should be and how to go about getting there. If you are like most small businessmen, working to many hours putting out fires instead of guiding the ship, this book will give you real world inspiration and guidance that you can actually apply.
Regards,
Al Johnson Jr -CPMR
Summary of The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Michael Gerber's The E-Myth Revisited should be required listening for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening to The-E Myth is like receiving advice from an old friend. --Sharon GrigginsIn this totally revised and updated edition of the underground classic, The E-Myth, Michael Gerber explores the myths surrounding starting your own business and shows how common assumptions, expectations and even technical expertise can get in the way of running a business.
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