The Dictionary of Brand
by Marty Neumeier
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Book Summary Information
Author: Marty NeumeierEdition: Paperback
Audio: English (Unknown); English (Published)
Published: 2004-10-01
ISBN: 1884081061
Number of pages: 128
Publisher: AIGA Center for Brand Experience
Book Reviews of The Dictionary of Brand
Book Review: Beautiful book and compliment to "The Brand Gap"
Summary: 4 Stars
I purchased this book after purchasing and reading Marty's "THE BRAND GAP". That book was excellent for the price and got me inspired to check out some more of Marty's branding advice.
This little pocket book is quite small and extremly beautifully made (if you are a designer like me and like 2 color books with nice paper choices and use of colors). The small illustrations throughout it are beautiful and illustrative of Marty's concepts on branding.
Howevere, most of the book is used to show small and brief definitions of branding terminology. Some are common sense and some are not, but it certainly help sharpen my branding terminology as well as reinforce any common sense words and terms I felt I knew.
Overall, its a great, inexpensive book to have.With a cover price of $10 make sure your either getting it for less or you dont mind paying extra for a book as inexpensive as this because I paid full price plus shipping (meaning I paid more than cover price on Amazon when all was said and done).
Summary of The Dictionary of Brand
The Dictionary of Brand is the first book to establish a "linguistic foundation" for brand builders?a basic toolkit of 221 terms that allow specialists from different disciplines to work together in a larger community of practice. Although the terms are widely used by brand specialists, most have yet to appear in other dictionaries or glossaries.Marty Neumeier, design guru and author of The Brand Gap, assembled an advisory board of ten experts from the fields of brand strategy, research, advertising, product design, identity design, web design, and corporate brand management to help define the terms. The Willoughby Design Group contributed illustrations and an attractive page layout that make this book a delight to use.
This is the perfect book to get your whole team on the same page, or to simply keep on your shelf as a handy reference tool.
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