Here is the new, hip, high-tech military-industrial complex—an omnipresent, hidden-in-plain-sight system of systems that penetrates all our lives.

From iPods to Starbucks to Oakley sunglasses, historian Nick Turse explores the Pentagon’s little-noticed contacts (and contracts) with the products and companies that now form the fabric of America. Turse investigates the remarkable range of military incursions into the civilian world: the Pentagon’s collaborations with Hollywood filmmakers; its outlandish schemes to weaponize the wild kingdom; its joint ventures with the World Wrestling Federation and NASCAR. He shows the inventive ways the military, desperate for new recruits, now targets children and young adults, tapping into the “culture of cool” by making “friends” on MySpace.

A striking vision of this brave new world of remote-controlled rats and super-soldiers who need no sleep, The Complex will change our understanding of the militarization of America. We are a long way from Eisenhower’s military-industrial complex: this is the essential book for understanding its twenty-first-century progeny.