The Complete Guide to Fund-Raising Management (2nd Edition)
by Stanley Weinstein
List Price:
Our Price: $19.38
You Save: $15.57 (45%)
Availability: Usually ships in 1-2 business days
Category: Book
See more book details and other editions
Book Summary Information
Author: Stanley WeinsteinEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2002-02-15
ISBN: 0471200190
Number of pages: 320
Publisher: Wiley
Book Reviews of The Complete Guide to Fund-Raising Management (2nd Edition)
Book Review: Although I had some criticism of this book, this is one of those nonprofit fundraising books EVERY fundraiser should have.
Summary: 5 Stars
I loved this book. It covers so much about nonprofit fundraising in such detail that I'm so glad I came across it a few years back when I was learning about the subject. I was working as an associate capital campaign consultant and found it kind of hard to find fundraising books that covered much of anything about capital campaigns. Then I found this book.
Most of the hardcover books I buy and read I don't bother to make notations using a pencil. I used this book so much to learn the basics of nonprofit fundraising that I broke tradition and used a pencil on it quite extensively. As a result, I have a few recommendations as to how the next edition could be improved. First, and foremost, I think the chapters should be reordered as follows:
PART 1. Fundraising Basics
1. (1.) The five major fundraising principles
2. (2.) Your organization and the nonprofit world
3. (3.) Managing the resource development function
4. (5.) Managing information
5. (15.) Human resources
6. (6A.) Prospect ID, research, and segmentation
7. (9.) Direct and select mail fundraising
8. (10.) Telephone solicitations
9. (7.) Nurturing relationships
Part II. Major Gift Fundraising
10. (4.) The Case for Support and fundraising materials
11. (6B.) Prospect ID, research, and segmentation
12. (8.) Major gift programs
13. (13.) Planned giving
14. (14.) Capital and endowment campaigns
Part III. Add-on ways to generate funds
15. (11.) Special event fundraisers
16. (12.) Grantsmanship
Part IV. An appendix
17. (16.) Evaluation
The numbers above in parenthesis are the actual chapter numbers. I would have liked the book much more if Chapter 6 had been split into two chapters. As far as I know, prospect identification differs significantly when working an annual campaign and soliciting funds using direct mail and the telephone. This topic could and should have had its own chapter. There is also the prospect identification, research and segmentation I am initimately used to that relates to major gift solicitation and capital campaigns. That topic should have had its own chapter (maybe even two chapters?).
I would have liked the book better if the content at pages 247 and 248 were reworked. I would reword the text as follows:
"Resource development professionals who have had years of capital and endowment campaign experience have come to recognize FIVE fundamental prerequisites indicating institutional readiness:
1. Does the nonprofit have a sound Case for Support?
2. Is there a good database of donor prospects with many high in CCCC, i.e., capacity, capability, connection, & commitment?
3. Are there sufficient volunteers who can provide strong leadership?
4. Is now a good time to initiate a campaign considering the current obligations of the nonprofit, the attitude and composition of its Board, and fundraising activities in the community from other nonprofits that share this nonprofit's constituents?
5. Can the nonprofit pay for and orchestrate the campaign effort?"
I would have liked to see some coverage of the Internet, Web sites, and email. There didn't have to be lots of this subject - just enough so the reader would know these topics are important to the fundraisers.
I loved the last chapter of the book. I thought it did a wonderful job of providing the reader with a checklist to effectively evalutate a fundraising department at a nonprofit. 5 stars!
Summary of The Complete Guide to Fund-Raising Management (2nd Edition)
The comprehensive and practical guide to successful fundraising-revised and updatedThe Complete Guide to Fundraising Management, Second Edition provides a user-friendly road map for fundraising success in a highly competitive philanthropic environment. A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, it moves beyond theory to address the day-to-day problems faced in these organizations, and offers sound advice and proven solutions. The book and accompanying CD-ROM include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need. Inside you will find:
* The five principles of fundraising
* Resource development strategies
* Information management techniques
* Tips on prospect identification and market research
* Guidelines for running major gift programs
* Sections on fundraising by mail, by telephone, and through special events
* Capital and endowment campaign key success factors
No matter what your fundraising goal is-whether you need a detailed tour of the entire fundraising process or just a little help here and there-The Complete Guide to Fundraising Management, Second Edition is for you.
General Books
Book Subjects
- Arts & Photography
- Audiobooks on Cassette
- Audiobooks on CD
- Biographies & Memoirs
- Business & Investing
- Children's Books
- Comics & Graphic Novels
- Computers & Internet
- Cooking, Food & Wine
- e-Books
- Engineering
- Entertainment
- Gay & Lesbian
- Health, Mind & Body
- History
- Home & Garden
- Horror
- Law
- Literature & Fiction
- Medicine
- Mystery & Thrillers
- Nonfiction
- Outdoors & Nature
- Parenting & Families
- Professional & Technical
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction & Fantasy
- Sports
- Teens
- Travel
Most talked about in Top 40 books on Fundraising, Philanthropy, Resource Mobilization
Philanthropy and Social Change in Latin America (David Rockefeller Center Series on Latin American Studies)by Felipe Aguero, Silvia Marina Arrom, L. David Brown, Gonzalo de la Maza, Francisco Durand, Julio Guzman, Ignacio Irarrazaval, Juan Carlos Jaramillo, Leilah Landim, Christine Letts, Gustavo Morales, Mario Roitter, Cristina Rojas, Eduardo Szazi, Shari Turitz
David Rockefeller Center for Latin American Studies; Published: 2006-01-25; Paperback; Book
Best price: $17.87
Price in other shops:
Dove on Fundraising Set , Set contains: Conducting a Successful Fundraising Program; Development Services Program; Annual Giving Program; Major Gifts & Planned Giving; Capital Campaignby Kent E. Dove
Jossey-Bass; Published: 2003-05-14; Hardcover; Book
Price in other shops:
Philanthropy, Patronage, and Civil Society: Experiences from Germany, Great Britain, and North America (Philanthropic and Nonprofit Studies)Indiana University Press; Published: 2004-02; Hardcover; Book
Best price: $37.29
Price in other shops:
The Legitimacy of Philanthropic Foundations: United States and European PerspectivesRussell Sage Foundation Publications; Published: 2006-10-30; Hardcover; Book
Best price: $42.57
Price in other shops:
The Complete Guide to Fund-Raising Management (2nd Edition)by Stanley Weinstein
Wiley; Published: 2002-02-15; Hardcover; Book
Best price: $19.32
Price in other shops:
Fundraising on the Internet: The ePhilanthropyFoundation.org's Guide to Success Online, 2nd EditionJossey-Bass; Published: 2001-11-01; Paperback; Book
Best price: $15.50
Price in other shops:
Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization (With CD-ROM)by Mal Warwick, Stephen Hitchcock
Jossey-Bass; Published: 2001-09-15; Paperback; Book
Best price: $22.22
Price in other shops:
Resources Mobilization And the Creation of an Enabling Environment for Poverty Eradication in the Least Developed Countriesby United Nations
United Nations; Published: 2005-06-20; Paperback; Book
Best price: $30.00
Hank Rosso's Achieving Excellence in Fund Raising (Jossey Bass Nonprofit & Public Management Series)Jossey-Bass; Published: 2003-03-06; Hardcover; Book
Best price: $35.04
Price in other shops:
Strategic Fund Development, 2nd Edition: Building Profitable Relationships That Last (Aspen's Fund Raising Series for the 21st Century)by Joyaux Simone
Jones and Bartlett Publishers, Inc.; Published: 2001-03; Paperback; Book
Best price: $37.00
Price in other shops:
Similar Books and other products
Managing a Nonprofit Organization in the Twenty-First Centuryby Thomas Wolf
Free Press; Published: 1999-07-20; Paperback; Book
Best price: $16.37
Relationship Fundraising: A Donor Based Approach to the Business of Raising Moneyby Ken Burnett
Jossey-Bass; Published: 2002-06-15; Hardcover; Book
Best price: $27.90
Price in other shops:
Building a Strong Foundation: Fundraising for Nonprofitsby Richard L. Edwards, Elizabeth A. S. Benefield, Jeffrey A. Edwards, John A. Yankey
NASW Press; Published: 1996-01-01; Paperback; Book
Best price: $31.99
Fundraising Basics: A Complete Guideby Ciconte
Jones and Bartlett Publishers; Published: 2004-09; Paperback; Book
Best price: $52.00
Price in other shops:
Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan (Wiley Nonprofit Law, Finance and Management Series)by Janel M. Radtke
Wiley; Published: 1998-04-21; Paperback; Book
Best price: $32.96
Price in other shops:
Effective Fundraising for Nonprofits: Real-World Strategies That Workby Ilona M. Bray
NOLO; Published: 2008-01-15; Paperback; Book
Best price: $15.61
Price in other shops:
How to Write Successful Fundraising Letters (w/ CD) (The Mal Warwick Fundraising Series)by Mal Warwick
Jossey-Bass; Published: 2008-03-28; Paperback; Book
Best price: $19.64
Price in other shops:
Hank Rosso's Achieving Excellence in Fund Raising (Jossey Bass Nonprofit & Public Management Series)Jossey-Bass; Published: 2003-03-06; Hardcover; Book
Best price: $34.89
Price in other shops:
Fundraising for Social Change (Kim Klein's Chardon Press)by Kim Klein
Jossey-Bass; Published: 2006-10-27; Paperback; Book
Best price: $31.02
Price in other shops:
The Fundraising Planner: A Working Model for Raising the Dollars You Need (Jossey-Bass Nonprofit and Public Management Series.)by Terry Schaff, Doug Schaff
Jossey-Bass; Published: 1999-05-14; Paperback; Book
Best price: $27.75
Price in other shops: