The Business of Healthcare Innovation
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Book Summary Information
Editor: Lawton Robert BurnsEdition: Paperback
Published: 2005-09-19
ISBN: 0521547687
Number of pages: 398
Publisher: Cambridge University Press
Book Reviews of The Business of Healthcare Innovation
Book Review: Good but could be better
Summary: 4 Stars
An ambitious book (derived from a business school MBA course) that uses experts to deliver an overview of market structure/dynamics in Pharma, Biotheraputics, Medical Devices and Informatics. The material is generally interesting and reasonably well presented although the partiality of the authors is often a little too noticeable ('irrational exuberance' is probably the best way to describe the chapter on medical devices). There are also surprising omissions - medical imaging is dismissed in a short paragraph, WTO discussions on compulsory licensing non existent and the issue of reference pricing is mentioned but left unexplored.
The content is also beginning to show it's age (2003 imprint) and the data underlying some of the chapters is nearly a decade old.
That said it's a good overview particularly of pharma and remains readable and coherent throughout.
Summary of The Business of Healthcare Innovation
Robert Lawton Burns focuses on the key role of the 'producers' as the main source of innovation in this wide-ranging analysis of business trends in the manufacturing branch of the health care industry. Written by industry academics and executives, the book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. Most importantly, it describes the growing convergence between these sectors and the need for executives in one sector to increasingly draw upon trends in the others.The Business of Healthcare Innovation is th e first wide-ranging analysis of business trends in the manufacturing segment of the health care industry, focusing on the key but often neglected role of the 'producers' in health systems. Professors of the Wharton School and industry executives provide a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. This book will be essential reading for students and researchers in the field of health management, and of great interest to strategy scholars, industry practitioners and management consultants.
The Business of Healthcare Innovation is the first wide-ranging analysis of business trends in the manufacturing segment of the health care industry. In this leading edge volume, Professor Burns focuses on the key role of the 'producers' as the main source of innovation in health systems. Written by professors of the Wharton School and industry executives, this book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. It analyses the market structures of these sectors as well as the business models and corporate strategies of firms operating within them. Most importantly, the book describes the growing convergence between these sectors and the need for executives in one sector to increasingly draw upon trends in the others. It will be essential reading for students and researchers in the field of health management, and of great interest to strategy scholars, industry practitioners and management consultants.
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